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MLM Training: Techniques for Turning Prospects from Cold to Hot

Aug 17, 2007
In this article I'm going to explain how to follow-up or follow through after you have invited your MLM prospect to look at either your network marketing business or your product. This is the final step of the Inviting Formula, the formula I successfully use to get prospects to take a look at my MLM Business.

The Inviting Formula is:
Handle any Questions/Objections
Close to Action
Follow-up or Follow-through

The purpose of the Follow-Up is to re-contact your prospect and move him/her towards what they've stated they need, want or don't want and it pertains to your network marketing business or product.

The purpose of the Follow-Through is when your prospect indicates readiness to act (join, enroll, sign-up in your MLM business) then you follow-through by delivering all they need to get what they've stated they need, want or don't want. This can start with completing simple distributor agreements, getting products, signing them up for services and then moving on to provide them with MLM training.

Your ability to be effective at Follow-up, and get people signed up in your network marketing organization, depends on the previous step of the Inviting Formula - Close to Action. When you close your prospect to action, they agree to do some things, and you agree to do some things. One of which was to re-contact them at a scheduled time.

Do that.

That's follow up.

You may need to follow-up or re-contact your prospect several times to get them to the stage where you follow-through with them.

I'm not going to pretend this is fun. It most certainly is not. But, it is a requirement to your success in network marketing.

I've identified three main areas about follow-up that need to be understood in order to be successful at it...and therefore successful in network marketing.

1. Close to action well, and you're follow-ups will work out a lot better.

2. Do...follow-up. Most don't, that's why most don't succeed.

3. It's not you. I know that doesn't make an ounce of sense - but read on and it will.

So let's just picture a typical MLM prospecting scenario.

Mr. MLM Business Prospect has this need/want. For this discussion I'm going to say he needs money to pay down his debts and get some "breathing room." I could interchange time or anything else here, but for this discussion I'm going to use money.

So Mr. MLM Business Prospect is very, very worried about his credit card bills. He's gotten himself in over his head. There was a time when he didn't have credit card bills. He could pay off the credit card the same month the charges came in. Then he charged something that required two or three months to pay it off. He used a little bit of discipline and reduced his expenses in other areas and with pride he sent in the payment and paid it all off.

And at some point he sunk too deep and wasn't able to pay it off in a month or two. He's been in debt for years. But Mr. MLM Business Prospect has pride. He is completely convinced he will pay it off. So convinced he starts erecting "walls of determination."

"I will not spend any money on anything I don't need!"

"Alright family, we need to tighten down on spending money."

"We can't afford that."

"Honey, can we go to the movies tonight?" "GOOD GRIEF - can't you see WE CAN'T SPEND ANY MORE MONEY!"

A post card hits his mailbox about making money from home. He calls and leaves a message. "I'm just curious..." he states on your message machine. You call him back. You do a good greeting and qualify. He doesn't express all the above - he's got pride. He wraps it all up in a tiny statement like - "Just looking to make some extra cash."

The whole time you're talking he's got one thing on his mind..."What's this going to cost me?" If it costs anything he's going to put that wall of determination between you and him. This "what does it cost" question doesn't come up because you're moving right through the Inviting Formula. You conclude that he does in fact qualify as a prospect for your MLM business and you invite him to look at an online movie. He agrees and you schedule a time to follow-up.

You call at the designated time - he doesn't answer the phone and doesn't return your phone call. You think it's you. You think he's turning you down. You think you need to go back to the drawing board because "this thing (your MLM business) isn't working."

Networker - Mr. MLM Business Prospect needs your help. He's trapped himself behind his "WALL of determination!" You need to help him get around, under, through, over this wall...which requires you to continually follow-up with him. Don't sit around looking at YOUR issues and dreaming up all kinds of stuff - it's not you. Call the man back, call him again, call him again and keep calling till you reach him - hold his hand and walk him through HIS wall.

That's what follow-up is all about. It's definitely not the best part about your network marketing business, but it's tje honorable thing to always do.

When thinking about...or dreading..."Doing the numbers," remember that every "number" is a human being. Help that human being and then follow-up is a lot easier, and you'll be amazed at how your MLM business will continue to grow.
About the Author
Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Learn how to become a true network marketing professional and sign up for his free MLM training newsletter and listen to free training at www.brilliantexchange.com
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