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Stickers - Not Just for the Kids Anymore

Aug 7, 2008
When closing envelopes or decorating packages, nothing beats the use of stickers or labels. While tape and glue are handy, most people would prefer to utilize something that is both functional as well as ornamental in nature. Therefore, knowing that people like to use labels for a variety of purposes, what is the savvy business to do? Simply put, using corporate stickers as marketing tools is a wise and cost-effective solution.

Many types of marketing materials can be quite expensive to produce. However, promotional stickers are extremely inexpensive, both to produce as well as to distribute. The largest cost associated with printing personalized stickers is the in the set-up. Thus, as order size increases, the total price of the completed materials diminishes significantly. And, because labels are so light weight, they are also inexpensive to ship, both from the manufacturer to your business, as well as from your company to clients.

In addition to the cost-effectiveness of branded stickers, there is the added benefit of variety. Many promotional items are fairly limited when it comes to choice. But not labels. Corporate stickers run the gamut from standard squares with only one or two colors all the way to full color die-cuts. This inherent variability makes the item ideal for any type of business. While manufacturing companies may want simple labels to place on the items they produce, other companies can use the labels to garner more widespread attention. Even though this broad range of options is enticing, it must be remembered that for every color added and every unique shape used, there is an increase in the cost per item. Hence, the importance of those aspects would need to be weighed strongly against the addition to the price.

There is one other option to keep in mind - removability. This too can be determined by how your business would utilize their branded stickers. In the case of labeling manufactured goods, business preference would likely lean toward the most permanent solution. However, when sending them out as a marketing device, one must consider how the recipient would use the labels. While it may seem a good idea to have the items as sticky as possible, many times those would be passed off to the recipients' children to play with. Removable stickers, however, can serve a number of household and office functions including things such as page marking and calendar reminders. Therefore, even more than color or style, it is important that you decide how your business most wants their materials utilized.

Keeping all of that in mind, why should your company spend their marketing dollars on promotional stickers? The answer is simple - visibility. Whether a permanent mark on a manufactured item or marking a paper that needs attention or holding a child's lunch bag closed, corporate stickers are bound to be seen. Additionally, because of their inexpensive nature, labels can be sent out in large quantities, ensuring they will be noticed by a great number of people. And every one of those individuals is a potential client who has become aware of your company.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Stickers and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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