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A Bottle of Wine as a Promotional Gift

Aug 7, 2008
Fewer things speak of class and consideration more clearly than a bottle of wine. Bottles of wine make excellent gift for almost any occasion, customer, client, or circumstance. A bottle of wine is an excellent Christmas present for your support staff, suppliers, contacts, and best customers. Wine is perfect for celebrating anniversaries, accomplishments, and promotions. It is also a way to tell a future client how much you would value their patronage. It is even better when the label on the bottle carries your company's logo, especially if there's also a personalized message, such as "Merry Christmas," or "Happy Birthday," or "Congratulations on Your Promotion."

Beautiful bottles

In addition to attractive custom designed labels on bottles of wine, some companies offer bottles that are either etched in intricate designs or hand-painted is vivid and attractive colors. These can be designed to complement your logo on your gift, but the end result is bottles of wine that are so beautiful and aesthetically pleasing that your customers or business associates often want to keep the bottles long after the wine is gone.

The wine inside

Different promotional companies contract with different vineyards to provide wine for these sorts of occasions. These vineyards agree to have your label supplant theirs when the bottles of wine go out as gifts. This is also a promotional activity for the vineyard; it gets their wine out into the hands of people who might not otherwise be buying it, and even if their name is not prominent on the label, it is written somewhere, so that people know and appreciate what they are drinking.

For the most special of occasions

In addition to a bottle of fine chardonnay or a smooth merlot, most promotional companies also offer personalized bottles of champagne. Nothing says celebration like a bottle of champagne, so these can be sent to clients, customers and employees on their most special days. If a client is getting married, has just had a baby, or been elected CEO, these rare occasions demand a more dignified and important sign of your happiness on their behalf. A good bottle of champagne or sparkling white wine, with your elegantly designed label across the front, will show that you are thinking of them and sharing their joy.

Sets and Accessories

One advantage to giving wine as gifts is that you can branch out from there with more wine themed gifts and wine accessories. For instance, if you have sent a client a case of their favorite wine, the next time you want to send them something, you know what they can use. Someone who drinks wine or who cares about wine might enjoy a chardonnay set, which comes with a wine rating card, and corkscrew, and a rubber grip. It comes in an attractive wooden case with your company's name engraved on the front. There are also wine racks, wine storage containers, wine glasses, wine stoppers, wine thermometers, and many other high quality gifts to give in addition to your original bottle of wine.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Wines and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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