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Recycled T-shirts - Keep Your Business in the Green

Aug 7, 2008
It didn't start with Al Gore or his Academy Award winning documentary, but since then, more people than ever are worried about the environment and doing whatever they can to ""go green"". There is a phrase taught to school children when they learn about protecting the environment - reduce, reuse, recycle. These three R's should be practiced by everyone, but it is doubly important for businesses to do them whenever possible. Many people look at big business as a large part of the problem when it comes to the environment, and most of them feel it is about time that business is part of the solution as well.

So, how does the environmentally savvy company turn their awareness into advertising? By investing in branded recycled t-shirts. Made from roughly 69% pre-consumer recycled cotton, these shirts are attractive and sturdy. Additionally, they are available in a wide range of colors - from a basic white or black to vibrant reds and blues, as well as sizes from children's small to adult 4XL. Once the recycled t-shirts are personalized with your company name and logo, they are set to go out the door to clients.

Of course, the question of visibility remains. Billboards are large and can be seen by anyone on a given road. Television advertisements also can be seen by large amounts of people all at once. Is it even possible that corporate recycled t-shirts could compare with that? The reality is that branded recycled t-shirts are better than either of those options, as well as many others. A large number of drivers ignore billboards and many places don't even allow them. Television ads are very expensive and are hit or miss because of people recording shows and skipping commercials. And in both of those cases, your business is relying on the right people seeing the right thing at the right time. Printed recycled t-shirts, on the other hand, are worn by people interested in your company, and it is likely that if that person is a client, there is a fair chance the people they associate with are prospective clients as well. So every time a person puts on one of your company's personalized recycled t-shirts, they are probably getting the word out to the right people. Add to that the fact that it is a single financial outlay for repeated advertising and the worth of the corporate recycled t-shirt increases dramatically. If you include the difference in price between other options and the relatively inexpensive recycled t-shirt, its value goes through the roof.

Clearly for cost-effective marketing, your business simply can't go wrong with printed recycled t-shirts. Whether as gifts for clients or at company sponsored events, they are a great way to make your advertising dollars stretch. And if you make it known that they are environmentally-friendly advertising, the reputation of your business will go up in the minds of people as well. Essentially, recycled t-shirts printed with your company logo will announce to the world, in more ways than one, that you are a business looking to the future.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Recycled T-Shirts and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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