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Soap - Clean Up With This Marketing Tool

Aug 7, 2008
There are many things in the world that don't seem to have a purpose. However, someone somewhere usually manages to create beautiful, and often even useful, items from the strangest things. For example, when animal fat and sodium hydroxide, a caustic solution also known as lye, are mixed in the proper proportions, an amazing thing happens. That the mixture results in a chemical reaction is not the surprising thing. What is incredible is the result of the reaction - two things as individually nausea inducing as fat and lye, when combined, create soap, an infinitely usable chemical compound. Everyone uses soap for all sorts of applications. There are different variations for the myriad of uses - facial, body, as well as versions for cleaning household items. Through them all, one thing remains true - people like it clean.

Because of its widespread use, branded soap makes for an ideal marketing strategy. Distributing this type of item shows that your company is interested in the health and well-being of its clientele. Whether you want your company name and logo imprinted directly on the product or on the box or wrapper, there is a printed soap option that is right for the image your business wants to convey.

The options aren't only limited to printing choice either. Within the bars themselves, there are a number of variations. Shapes range from the standard rectangle to circle and even hearts, stars and other unique forms. Printed soaps can either be translucent or opaque, with a wide range of colors available in either format. There are even options such as corporate soap on a rope or soap sheets in printed dispensers. For the truly image conscious, there are even alternatives that are completely organic and include options such as oatmeal, lavender, thyme, and a variety of other all-natural scents.

However, one should not stop there. The packaging can be as important as what is inside of it. A standard packaging consists of a simple paper wrapping that may or may not be branded with your company name or logo. Simple boxes, with or without printing, would be a step up. But why stop there? If your personalized soap is lovely in its own right, why not package it accordingly in something like a sheer drawstring bag? The bags can be of any color that helps set off the item to its best advantage. A more exclusive option is a tin. The tin could be left plain, or it could be printed with your corporate logo and name as well.

People need to stay clean, so it makes sense for your company to embrace that fact and use it for marketing purposes just like any other piece of data about clients. No matter what options you choose with regard to packaging, printing, color or shape, your branded soap is sure to please all who receive it. Besides, when people realize that a business they frequent puts a level of import on cleanliness that is equal to their own, that can be as refreshing as the shower they take with their new personalized soap.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Soap and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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