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Keeping Connected: Walkie Talkies as Promotional Gifts

Aug 7, 2008
There are more kinds of walkie talkies available for promotional gifts than you might expect. You can get kid-oriented ones in bright colours or popular characters, or adult models with simple back and silver casings. You can get them with extensive accessories, such as cases, chargers and belt hooks. They can have digital readings, multiple channels, and varying degrees of ranges, from one mile to twenty. They can be large, such as two-way radio sets, or small, in some cases doubling as wrist watches or pens.


There are few things kids enjoy more than a set of walkie talkies. They like to play spies or soldiers, or to walk around the neighbourhood talking at varying ranges, seeing how far they can get before getting out of range. For this reason alone, walkie talkies make excellent promotional gifts; for a parent, anything that gets their kids playing, using their imagination, and entertaining themselves is as much a gift to the parent as to the child. If your logo is printed on kids' walkie talkies, parents will not forget to whom they owe their gratitude.


But walkie talkies are useful for adults, as well, whether or not they have kids. Not everyone has a cell phone, and even if they do, walkie talkies provide a quick connection if you want to communicate with someone. In addition, all you need to operate a walkie-talkie is batteries; you don't need a cell phone tower, signal, or monthly minutes plan. You don't need to worry about wading through your address book or buttons too small for your fingers; you are always connected to the person you want to talk to. Walkie talkies don't have the international range of cell phones, of course, but for shorter ranges, up to 20 miles in some cases, they are ideal. If your customer takes his family to an amusement park, walkie talkies can keep the group from being separated. On road trips, a walkie-talkie in each car can keep a caravan connected. If family members go to the mall together, walkie talkies can keep mom and teens on the same page.

Event sponsorship

Walkie talkies can be used in other ways, as well. If your company is the sponsor of an event such as a golf tournament, a concert, or a charity auction, you can distribute walkie talkies, with the logo to reinforce your sponsorship, to all management staff and backstage personnel. This can be true for small events, as well, such as more local sporting events or performances. If your business is sponsoring your daughter's soccer team, then the two coaches would benefit from being able to communicate about strategy on the field. If you underwrite the cost of the community theater's production, the director and stage-manager can communicate using walkie talkies with your logo. Anything you can do to make your clients' lives easier while keeping your brand in their awareness is a good move, and walkie talkies can be a part of that action.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Walkie Talkies and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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