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Pill Boxes - An Ad With Every Dose

Aug 7, 2008
Across the reaches of the United States, and in fact the world, people are taking more medications and supplements than ever before. Between birth control, allergy pills, vitamins, and diet pills, plus the myriad of other medications for various ailments, the sheer number of pills a given person takes in a week can be astounding. Many of these medications are extremely important, and in some cases people risk death by not taking them. Unfortunately, a large number of those same people can forget one or more medications because of the times and days they have to ingest them. Some pills should be taken twice a day, some once a day, in other cases, the pill might even be taken only once a week or less often. How can people be sure they take their pills when they are supposed to? The simple answer is pill boxes.

Pill boxes are those compartmentalized containers in which people can store their daily doses of medication. This simplistic storage device not only helps to make sure people take their medication, it also helps to insure that they do not take too much of it. Because of the importance of proper and timely dosing, more and more people of all ages are turning to these containers for daily use. That bears repeating: people use pill boxes every day.

For your business that could translate to daily advertising through means of printed pill boxes. By putting your company name, and perhaps even logo, onto corporate pill boxes and distributing them to prospective clients, you are putting your advertising dollars to work for your business every time those people take medication. There is not another form of marketing that can give you that sort of bang for your buck. Certainly television can't do it. Even inexpensive television spots can run into the tens of thousands of dollars. For that price you receive thirty seconds on the air, and there is no guarantee that your target audience is even watching. Printed pill boxes, on the other hand, receive at least a glance every day.

Branded pill boxes allow for variations as well. There are a multitude of colors and styles available, from the well known seven day strip to tiny pocket-sized containers to tubes, as well as high end options such as boxes that are metal or even adjustable. With that array of choices, however, there is also a wide range of prices. Smaller, simple options can run less than fifty cents each, whereas the elite metal pill boxes are more costly.

In this age of traveling, both for business and pleasure, printed pill boxes are ideal marketing tools to distribute to clients. These items make packing for such trips a breeze, allowing medications to be kept securely in one place. Additionally, unlike other promotional materials, branded pill boxes are an item that most people around the world have a use for. As such, by choosing to utilize them, you are almost assured that your company's advertising dollars are not going to waste. After all, what good is an advertisement if no one ever sees it?
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Pill Boxes and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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