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Spirits - the Ultimate Work Party

Aug 7, 2008
In general, when adults gather socially, there are certain things that happen. Most of the time there is good conversation to be had, a joke or two will be told, people will laugh, and at least as often as not, the alcohol will flow. That isn't to say that every adult gathering is a drunken soiree, but even if people are just getting together for dinner, most likely at least one or two people will order wine, beer or a mixed drink to go with their meal. The fact is legal adults enjoy imbibing, and as such, spirits of all sorts are perennial favorites at parties.
That knowledge makes the choice to devote funds towards the purchase of personalized corporate spirits a simple one. Picture this. It is your company's annual holiday party, and on every table is a bottle of liquor with a label printed to include your company's name and logo. Or even better, bottles of corporate branded spirits can be used as gifts for employees and guests. They will take them home, and possibly bring them out to share the next time they have friends over, thereby advertising your business to others.

Of course, a single bottle of spirits will be gone quickly. Therefore, why not consider a corporate spirits basket? While the basket could well include one or more bottles branded with your corporate logo, there are other items that could be included as well which might last longer. Promotional items that would go well with your branded spirits include personalized swizzle sticks, bottle openers, and wine openers. Then again, if you are searching for more, wine glasses, beer mugs, shot glasses and snifters can all be printed with your company's logo as well.

A liquor recipe calendar is another item that would fit well into the corporate spirits gift basket. The calendar has a different drink recipe every month and would be printed with your business information as well. Of course, there is one additional item that every responsible company should include in the basket as well. A branded personal breathalyzer is the item that shouldn't be shrugged off. While the basket of spirits encourages drinking, including the breathalyzer reminds the recipients that they should do so responsibly. That message is one that should be of great importance to your business. Furthermore, by including the item, it sends the message to others that your company is worried about the health and well-being of its employees.

Above are a few of the ways that your business can use adult liquor consumption to its advantage, but there are many more. For example, as a team-building exercise, employees could make their own wine or beer and bottle those spirits in corporate branded bottles. Or such a set-up could even be given as a gift to employees that have exceeded their job requirements and earned a little something for their trouble. Even with all those options, know that whichever way you decide to utilize personalized spirits to promote your business, the people who receive the items will be happy with the gift. So happy in fact that they might just decide to throw a party.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Spirits and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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