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Sponges Help Your Company Wipe Out the Competition

Aug 7, 2008
No matter where you are in the world, one thing is certain - there will be dirt. Whether the grime in question is due to dust, salt water spray, mud or any number of other factors, dirt is simply a part of life that will never go away. As such, at home, in the office, in the car, as well as countless other places, people are cleaning, sometimes incessantly. Those individuals have something in common, besides their love of a cleaner space; they all use cleaning products to do the job. Amongst those items are things such as water, chemical solutions, rags, and many other cleaning implements. Since so many people spend so much time cleaning, why not use that fact to your advantage and advertise your business through printed sponges?

Companies spend vast sums of money on advertising, but with the advent of digital video recorders, television ads don't have the impact they used to and things such as billboards simply don't necessarily reach the target audience of the business in question. Because of that and other trends, a large number of companies are looking for a better way and they have found it in promotional materials, and branded sponges are an ideal example of this.

The most popular type of printed sponge is the compressed variety. They are widely used because of the variety of options available as well as the fact that they are inexpensive to ship. While there are also carwash sponges that can be used for promotional materials, because of their sheer size, they are much more expensive to ship to your business, as well as to get them to customers. However, compressed sponges take significantly less space, so they do not cost as much to ship, and they also require less space to store, so that more can be ordered at once, further lowering the cost per item.

Personalized sponges of the compressed variety can also be printed in an array of ways. For example, they can have anywhere from one color to a rainbow of hues. Additionally, compressed printed sponges can be die cut into almost any shape. While using a multitude of colors or a unique shape can help your company stand out, it must be kept in mind that these options increase the price of your corporate sponges. Therefore it would be wise to ascertain if such things are necessary, or even desirable, among the clientele your business caters to.

However, at prices ranging from fifty cents to over a dollar apiece, there is a sponge that will meet your company's marketing needs. The item is perfect advertising since it will be continually visible every time someone uses it - no matter what or where they are cleaning. Because of that, not only will the personalized sponge be a constant reminder of your company to the person cleaning with it, it will also bring your business name to the attention of anyone who sees it being used. Altogether that makes it an ideal choice. After all, isn't making the public aware of your company the purpose of marketing?
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Sponges and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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