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Double Your School Fundraiser By Getting Parents Involved

Aug 8, 2008
Elementary and Middle Schools have various reasons to conduct a school fundraiser. The reasons go from filling in for shortfalls in the school budget to providing extracurricular activities for the students. Regardless of the reasons for the school fundraiser, there are particular challenges that become evident when trying to run one.

One important factor that might get overlooked while planning a school fundraiser is communication with the parents of the students. Many times it is assumed that the students will fill the parents in on all that is going on at school, especially when it concerns the school fundraiser. After all, the students are usually super excited about it after they have seen all the incentives for selling that they could earn. But parents are busy and children don't always communicate in the way that the parents need to hear.

Involvement of the parents is paramount in a successful school fundraiser and if you are the one running it you should include plans to make sure that the parents of your students are informed about your fundraising plans.

Following are 4 ways to help ensure that your parents are informed and on your side to maximize your school fundraiser results.

1.) Start Your Communication With Parents Early in the School Year

At the beginning of the school year we should send a notice to the parents which outlines our plans for all school fundraiser events that are planned throughout the year. This way, there are never any surprises and this gives parents an opportunity to ask questions or even to volunteer to help.

2.) Secondary Communication

Parents of your students have a full schedules and circumstances may make an upcoming event slip their mind. If you send a letter home in the student's take home pack a few days before school fundraiser starts they will more than likely take note of it and remember to ask their child about it when the time comes around.

These first two tips are designed to keep parents "in the loop" for the things that you have planed but if you want to take it to the next level, keep reading.

3.) Send out a Newsletter about your school fundraiser.

Use your school's newsletter to keep parents informed of things that are going on at school, especially when it comes to your school fundraiser. Be sure to ask your parents to sign up for the newsletter in all correspondence that is sent home. This will pay big dividends down the road.

Public schools and other educational institutions should have newsletter or ezine that is published regularly. A simple form should be placed on either the school's website or that of the local board of education. This will make it easy and painless for parents to sign up.

4.) Collect Email Addresses of your parents.

When forms and notices go home that needs to be completed by parents and returned ensure there is a space the parents to write their e-mail address beside the signature line.

If you build a database of all these email addresses that you collect, you can send out reminders when it is time for the school fundraiser. You would be surprised at how effective this is in making your school fundraiser a more successful.

These 4 tips will help you increase parent awareness and participation in your school fundraiser events.
About the Author
Go to AIM Fundraising's website for other unique fundraising ideas to increase your fundraising sales and profits. Communicating with parents is only the first thing needed for a successful school fundraiser.
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