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Use eBooks To Establish Yourself as an Expert in Your Industry

Aug 8, 2008
If you are considered an expert in your industry people are more likely to buy your products and services.

Think about it yourself- would you rather purchase a product on caring for your dog from someone who has written several eBooks on the subject matter, or from someone who just decided to put a book together?

You can establish yourself as an expert in your industry by creating eBook on a particular subject. The reasons how to do this and why this should be done will be discussed in this article.

Developing an eBook will give you a status.

A status is so important in business because once you become known for something, it's like a magnet, and people who need that something slowly begin to become attracted to you.

Here's a quick example. I'm known as My Idea Guy. I've branded myself as this and am known to provide solutions for people. The majority of people that I work with are information marketers, speakers and authors.

Because of that branding, people know me as the guy who has been able to help build other's businesses by generating all kinds of ideas.

I've become known for that one thing and because of that I now attract business just for that purpose. People are attracted to my ideas, services, products and philosophies, all because I was able to establish my brand.

By creating an eBook on a particular topic that you are an expert in you can do just that. I know some of you who are reading this are thinking, "Yeah, but Stu, I'm not an expert at anything."

You don't have to be an expert! By doing this you will slowly begin to build your expertise. To put together an eBook you have to do all the research and compile all the materials, which in itself will establish yourself. If you have gone through the trouble of putting together an eBook that will solve people's answers then in my opinion, you are of value. Whatever topic you are writing on, you are an expert.

It enables you to quickly become known for that particular subject, and it raises your status to an expertise status, and allows you to really leverage that in your business.

The more you give your costumers high quality content by having more eBooks and services available, the more people will want to purchase from you because you will become more recognized.

More business is a result of eBooks.

I hope this article has helped you see why every business should incorporate eBooks into their marketing funnel.

Ideas will come to you when you explore the possibilities of creativity!
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