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Designing and Mailing A Jewelry Wholesale Catalog

Aug 9, 2008
So you want to sell your jewelry? Well, selling
jewelry wholesale is a big business, and you
definitely need a catalog of your offerings! Making
a catalog isn't as difficult as you might think. First,
you have two options: an online catalog or a print
catalog. The choice is yours.

Overall, an online catalog is the least expensive
way to advertise your jewelry wholesale company,
but with all of the online jewelry stores and online
wholesalers, it may not be the most effective way
to make sales. A print catalog should strongly be
considered for a direct mailing.

If you make your own jewelry, you will need to get
good pictures of the jewelry - preferably laid on a
velvet setting. Black or blue velvet will bring out the
jewelry the most. You can take these pictures
yourself with a digital camera, or have a
professional take the photographs. It is cheaper to
do it yourself, of course.

Load the pictures up onto your computer, and use
publishing software, such as Microsoft Publisher to
design and layout your catalog. This may take a
little time and patience, but it is much cheaper than
having someone else do it.

Since you will need hundreds, if not thousands of
copies of your catalog, your best bet will be to save
the catalog on a CD and then take it to a print shop that
can take care of the job. Be aware that this will cost money because
the pages need to be glossy and
in color, and the catalog needs to be bound.
This expense will be well worth the money if you will be
doing a mass direct mailing.

In order to do a mass direct mailing, you simply
find a reputable company who either sells mailing
lists or does the mailing for you. You can actually
request lists of mailing addresses where the person
has expressed an interest in purchasing wholesale
jewelry - or any other criteria that you set. In most
cases, it is best to have the company handle the
mailing for you. They will get the best rates on the
mailing because they can use the bulk mail rate.

Make sure that you use an honorable printer, and a
reputable direct mail company! This is investing
in the future of your business, and your jewelry
wholesale catalog needs to be flawless in every way -
and the mailing needs to go off without hassle!
About the Author
Craftsman and knowledgeable Ethan O. Tanner explains the different ways to design a jewlery wholesale catalog and gives ideas for success in advertising your jewerly catalog for your business.
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