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Why Your Business Needs a Website

Aug 10, 2008
Everyone needs a website! This may seem like a no-brainer but, the truth is, even today, many companies and home-based businesses do not yet have websites. Personally, there have been many times I tried to look up a company online and couldn't find it. In some cases, that fact alone caused me to take my business elsewhere. That may sound extreme, but in today's world of technology, when so much information is available, it's a little frustrating when I can't access it with the click of a button. As a consumer, having information accessible to me is vital. And I know most of you agree.

As a business owner or direct sales consultant, there are several reasons you need a website. Here are six of them:

1. Customer Convenience. As noted above, many of your potential customers want details before they buy. They want to be able to see a product, learn more about a company, or do some price comparisons before making the decision to purchase. Your website gives them an opportunity to do just that.

2. Open 24/7. Some people are night owls. Some early birds. Some work third shift. And some are across the planet in a completely different time zone from our own. And that is why it is important for your business information to be attainable at any given moment of the day. In essence, having a website allows you to "work" even while you sleep.

3. Inexpensive Advertising. No need to spend hundreds of dollars on advertising. For a mere few dollars per month, you can build a professional looking website with much more information than you'd be able to fit in a brochure. Include everything from product details to testimonials to contact info.

4. Sell Your Products. Online sales increase by large percentages every year. More and more, people are turning to the internet for their shopping needs. There's never been a better time or an easier way to increase your business and your sales. Face-to-face sales may still be the heart of your success. But when billions of dollars are spent each year on internet purchases, there's no reason you shouldn't get your portion.

5. Great Recruiting Tool. If you work in direct sales, creating a website could be the single best thing you can do to recruit prospective consultants. People are sometimes more comfortable checking out business opportunities in the privacy of their own home than in person, where they may feel pressured to join your team. This way, they can review your site at their leisure and get all the information they need before making their final decision. Plus, there's no need to fear you'll leave out crucial details. Everything your potential recruit needs to know will be thoroughly presented and laid out for them to see.

6. Exposure. By posting links to your website in your signature lines, emails you send out, and on message boards, you are introducing your business to thousands of people you would never otherwise reach.
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