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Can 2 Simple Sales Letter Copywriting Techniques Really Help You?

Aug 11, 2008
A sales letter that is cleverly-written is similar to a sales person in a department store except you don't have to provide benefits for or compensate your sales letter! Your sales letter instead works tirelessly around the clock, year-in-and-year-out, representing you, your business, your product or service and generating sales. But before you can reap the many benefits of a winning sales letter such as this, you must first learn how to construct a sales letter that is persuasive, compelling, thought-provoking and high-converting. Furthermore, your sales letter should be written with your target market in mind.

But why do so many marketers struggle with writing a sales letter for their product or service? The short and sweet answer to this question is that most people, especially marketers, hate to write. A more concise explanation is that while there is reams of information available to assist marketers in writing sales letters, most of these resources are written under the assumption that the marketer already knows how to write a sales letter. When faced with all of these obstacles, the average marketer soon becomes overwhelmed and throws in the towel.

Then comes along the marketer who has been online for a while and knows where to look to find solutions such as sales letter software and templates to help him with automating the task of writing a sales letter. But after lauching the sales letter software and perusing the template, he soon realizes that he is no better off than he was before. Why? Because very often the vendor who wrote the information described in the previous paragraph, also wrote the software based on the assumption that the marketer is already familiar with writing a sales letter.

So what's the secret? How do other marketers write compelling, persuasive and thought-provoking sales letters to sell their product or service but without the use of templates and software? The answer is that they are either experienced copywriters who write their sales letters themselves or they have enough capital to outsource the job for someone else to do it for them. But before you whip out your checkbook or credit card to hire a copywriter, you better have deep pockets because hiring a good pro copywriter can cost between $5,000 up to $20,000 per sales letter! For that kind of coin, you better be sure that your product or service is in high demand and that you can absorb the expense and generate a substantial profit from it.

If you know without a shadow of a doubt that your product or service is in demand, are certain that you can afford to invest the money and are capable of absorbing the expense as a result of your sales, then go ahead and hire a copywriter. If not, then you can keep your money in your wallet and construct a profitable sales letter free-of-charge by leeching off the success of other marketer's sales letters in your niche. Am I insinuating that you just copy someone else's sales letter and claim it as your own? Not at all. That's considered plagiarism and can get you into a whole lot of trouble. Instead, the easiest way to master the art of writing a sales letter is to conduct a search on your favorite search engine for products or services exactly like or similar to yours.

As an example, type the phrase "allintitle:cars that run on water" (minus the quotes) into the search field and see what pops up. Scroll through your search results and see if something catches your eye. Click on that result and if its a sales letter which has all of the benefits discussed earlier, copy the contents (text) of the sales letter and paste it into a word processor like MSWord or NotePad. Completely re-write each paragraph so that it is relevant to your product or service. Save your sales letter and then re-visit it the next day to polish it up.

Another great way to learn how to write a sales letter is to join the mailing list(s) of a guru in your chosen niche. Then just wait for the guru to start sending you sales pitch emails promoting products and services similar to yours. See which email subject lines catch your eye and then read through the email. Does the email make you want to buy the product or service? If so (and if there is a direct link inside the email), click the link inside the email to check out the sales copy but don't buy the product if you can help it! ;-) Again, follow the steps as outlined in the previous paragraph to complete your sales letter. Do this for an entire month and before you know it, you'll have all the experience you'll ever need to write profitable and persuasive sales letters.

Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you'll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we'll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But is there a sure-fire solution on the market that can help you compose a profitable and high-converting sales letter without having to rely on the two techniques above or remember some complicated formula? Yes there is and the best part is that you won't have to hire an expensive copywriter. This tool, with its pre-written sales letter template and huge swipe-file database of 900+ winning headlines, will save you time and automate 90% of the sales letter writing process for you.
About the Author
Writing Sales Letters shouldn't need to be a week long brain draining event, Sales Letter Software makes writing a sales pulling page simple.
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