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Trade Show Displays: The Differences Between Hanging and Pop-Up Displays

Aug 12, 2008
The type of display you use for your trade show booth is something that is going to make a difference in how you do business. The idea is to stand out and be unique amongst the rest, so you must figure out which kind of display is going to be the one to fit you best. Two of the displays you may find that you have to choose from are hanging displays and pop-up displays. Each may look the same as each other, but the truth is that they are very different. It is important that you know those differences so that you can make an informed decision regarding which you should use.

Hanging displays

Hanging displays are rather true to their name. They actually hang over top of your trade show booth. They also make for a great attention grabber because they can be seen from far distances. You don't have to have one of those booths that aren't seen until the individual is standing right upon it. They can see it from across the way and make a beeline for your booth.

The downfall is that these work best at trade shows that are conducted within an arena or a convention center. That way the trade show booth owner has a ceiling to hang the display from. If the show is outside, then there is nothing to hang it from unless you build an incredibly tall pole that allows you to hang the display. It is then that you're putting your display up against such elements as wind and rain. You would also have to transport the pole and building such a contraption could prove to be expensive because you would have to somehow make it compact for transport. That might be why you never see hanging displays at outside trade shows.

Pop-up displays

Pop-up displays are different from hanging displays in that they don't hang. They come in a number of sizes and materials. Display assembly is quite easy because the frame is built to simply pop-up. An example of a unique pop-up is one that is 20 feet long and 8 feet high. It sits on the ground and actually has a wave shape to it. This makes it unique compared to pop-ups that may be one simple curve and sits upon a tabletop. However, tabletop pop-up displays are also great to showcase items you may have. You can also place lighting above the pop-up to enhance your display. Any type of lighting is going to make a difference and pop-up displays allow for that.

Another great thing about pop-up displays is the fact that they can be used both indoors and outdoors. That way you don't have to fret if your next trade show is going to be outside. You can still use your pop-up display to bring attention to your booth.

Maximizing your presence

You can maximize your trade show presence by using one or both of these display types. If you're having an indoor trade show, you can use your hanging display and your pop-up display. If you find you're going to be outside, then you can just use your pop-up display. Both are very effective in bringing a crowd to your booth and you'll find that you'll earn a return on your investment because of the ability of these tools to attract a crowd to your booth. Just remember that you have to spend money to make money and that purchasing the right trade show displays is one of those instances. Just make sure you look around and see how much more business you are achieving against those who do not employ any type of display.
About the Author
Create-it Displays is a provider and manufacturer of custom trade show displays and exhibits. They offer a wide range of display stands including hanging displays , pop-up displays and table-top display stands.
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