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Search Engine Optimization And Keyword Research

Aug 11, 2008
Did you know that it won't cost you any money at all to appear in Google's search engine rankings? Yes, it's the truth! But, you will not be guaranteed a place on the first page of Google's search engine results for your keywords unless you use search engine optimization techniques.

It is very important to understand Google and how it works so you have a better chance of being found and entered into the search engine results. First off, before your website is found in the search engines, your site must be crawled by a Googlebot, sometimes also known as Google spiders. This is a program that goes through each page of your website and figures out what your website is about. This helps Google know when to display your webpage when someone searches for a keyword related to your site.

You should be aware that these spiders that come visit your site can and will read all forms of content on your site. It will read title tags, alt tags, H1 tags, and many other things. However, if your site is built in flash, you are sore out of luck! Flash sites cannot be ready by Google or any other search engine.

It is these factors that help a website change its position in the search engine rankings. Any SEO company, who is good and knows what they are doing can edit these areas of a website to make a website more Google friendly and increase your chances of having your site show up for your certain keyword phrases.

Before these changes are made, an expert SEO and their clients should take some time to do some keyword research and figure out what keywords they are wanting to optimize their website for. This process is very complex and takes a lot of time and research. You need to analyze the competition, trends in the internet, and suitability before you decide on certain keywords.

After the proper keywords are decided upon, you can then begin making the necessary changes to the website. You will also need to begin off site work including link building, and many different marketing tactics. Each of these things will help a website rank higher in the search engines and will also lead to increased, targeted, traffic.

Search engine optimization is a technique that should be left in the hands of professionals. It is a very rewarding, long term, marketing strategy that should be employed by every company wanting to increase their business online.
About the Author
Bart Icles is a Utah SEO specialist. He works for ioVentures, which is a Utah SEO Company who markets on the internet for small and large businesses. You can also visit their Internet Marketing Blog for SEO tips and internet marketing techniques to help you business.
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