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Four Secrets For Creating a Great Customer Service Experience

Aug 11, 2008
Every person in the world will play the role of a customer throughout his or her life. From early on each of us becomes acquainted with being the customer and having others wait on us. No matter where we go, we are always prepared to take on the role of the customer and be served by another person. Look at a typical week and we discover just how much time is spent on being a customer.

As we reflect on the hundreds of experiences that we have played in the role as the customer, we will also discover that some people offer us a better customer service experience than others. What will will also discover is that service in America is typically average. There will be those memorable moments when we have been served and given an excellent customer service experience. But on average, the memories that we have had as a customer is uneventful and soon forgotten.

In order to offer an excellent service experience, the person responsible for serving must genuinely care about the customer. If a service representative is simple working for a paycheck and not serving from a sincere and caring heart, the service will more than likely be perceived as average and quickly forgotten. Here's an important point to remember:

"Providing five-star service can only happen when we genuinely care about exceeding our customer's needs. Without caring about our customer, the service being provided simply becomes an act of following a job description."

When we sincerely desire to make the experience for the customer as memorable as possible, he or she will remember our service in a positive way. Customers will also see our service as excellent when they feel that we wanted their experience to be as pleasant as possible This is serving with the right intentions. Let's now consider four simple tips to show our customers that we care.

1. Five-star service is simply showing kindness

Being courteous to our customers should be a given for every customer service representative. It would seem only logical that anyone who is working out in front with customers would be hospitable. It only takes one employee to sink a business if he or she is consistently being inconsiderate to customers.

2. Five-star service is being urgent

The next key in providing excellent service is to show our customers that their needs demand a sense of urgency. By this I mean that we respect our customers by seeing their request as important and give them the positive impression that we will quickly take care of it. We need to consider each request as a pressing matter that should be taken care of in an efficient and professional manner.

3. Five-star service is simply serving from the heart

Customers will perceive our service as outstanding when we include what I like to call the human touch. When our customers sense that we care about them, they automatically will rate our service higher. Creating a successful service experience will only happen when we reach out and communicate by our actions that we care.

4. Five-star service involves a team effort

The sky truly is the limit when an organization has a team that is passionate about creating great service. This is because each team member plays a key role in how well the service will be perceived. It is important to understand that every employee is a reflection of not only the organization, but also of each other. In order to provide five-star service, we must first start by creating a team that is excited to serve.

Offering an excellent service experience involves creating a memorable experience that makes each customer want to come back again. These great service teams understand the importance of showing each customer appreciation. Projecting this attribute will go a long way in also making our customers feel like VIP's . This really is the secret if we are to consistently win them.

Delivering five-star service is really about enjoying it. In order to give great service we need to enjoy serving others. By enjoying the process of helping others, we will be better at producing five-star service. I believe that one of the best qualities found in customer service superstars is that they thoroughly enjoy serving people. This alone makes it all the more effortless in delivering exceptional service. When we truly enjoy serving others, our occupation becomes less of a job and more of a profession.
About the Author
Cary Cavitt is a professional customer service speaker. He has published seven books on the topic and is available for keynote speaking and onsite seminars throughout the United States. See more excellent customer service articles and customer service tips.
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