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You've Done Your Beauty Therapy Courses, But Have You Done Your Business Training?

Aug 12, 2008
It is one thing to learn everything there is to know about the health or wellbeing career you have chosen. Attending classes on new therapy techniques, sharpening your cutting skills or picking up that knowledge needed to become a better masseuse is a fantastic idea in a world where the best make the money and the rest fall behind.

But, when it comes to running your own personal business, you need to know more than just the best techniques. You need to know the business tactics used by big companies, the marketing aims successful to the most attention grabbing salespeople and the accounting skills of the IRS. You need to be the best not only in your trade, but in business.

Business training may be the last thing on your mind when you start out to run your own therapy salon or practice. The sales and marketing aspect are not at the forefront until you begin to see a decline in business or no incline at all.

You must remember business is just that, business. People are only going to see what you have to offer if you put it out there, in their face with creative marketing and sales plans.

No matter how much of an expert you are in beauty, massage, hair or whatever your chosen specialty is, your talents WILL go unnoticed if you do not provide the consumer with a reason to choose you over the competition.

There is hope though; there are lots of training school classes available to boost your business knowledge. Some of them are even specific to the health, beauty, therapy and hair industry. Even if you have never had a knack for business, there is truly no way to get around learning the tricks of the trade.

In today's society, it is very unfortunate that the consumer often chooses the most popular over the best. They only know what they see and while you may have the talent to make them happier, calmer and more comfortable, there is no way for them to know your treatments or services are even there if you do not tell them (and tell them often).

Now lets talk about money... money can be the reason many people who run their own therapy salon do not market more or learn more about marketing. Let's face it, business education is expensive and then actually implementing your marketing costs even more. DO not despair. The local Chamber of Commerce and local businesses will often hold classes or courses that allow you to apprentice for a short while in order to learn the marketing tactics needed to drive that next sale, the business savvy required to push your product and the accounting education to keep track of those increased sales.

Your talent is at the heart of your business, in the specific treatments and services you offer. But without the right business knowledge you will blend in to the crowd and no one will be able to take advantage of all the hard work and dedication you have given to your field.

Shout your talent from the rooftops and they will come flocking to your door.
About the Author
Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/freereport.
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