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Promotional Parasols Are a Bright Idea!

Aug 13, 2008
On hot and sunny days the sun can be blinding and parosols are the perfect way to cool down and shade yourself from the rays. Many days, the streets abound with people using printed parasols in a wide variety of bold styles and vibrant colors. This is the perfect platform to use for your company or corporation to shine.

Anyone can see them and as such, personalized parasols are literally walking advertisements. But they aren't crude or overbearing like flashy t-shirts or giant billboards. Printed parasols are chic and fashionable. Each one has its own personalized flare and special designs, graphics and slogans cane make them extra unique.

A fantastic way to increase brand awareness is to use promotional parasols to advertise your products or services. There are many advantages. The first and most obvious is that the parasols are mobile advertisements. People all over cities and towns can walk the streets with branded parasols, promoting your company to everyone who sees them.

The second main advantage is the association of a bright sunny day with your company's logo or slogan. As opposed to umbrellas which are used on dark, dismal and rainy days, parasols are used for the exact opposite reasons. No company wants to be associated with rain or grey skies. Personalized parasols will conjure a relationship between the bright and cheerful atmosphere of a summer day with the name of your company. Most often, parasols have decorative designs which are not associated with any company in particular. By breaking into this niche market, your company can be the first to be recognized as a bright and refreshing organization.

And there is a yet another advantage. Though the a sunny day can certainly be enjoyable and cheerful, the rays might be a bit too overwhelming for some. As printed parasols often have two customized sides, whoever is using your customized parasols will be shaded from strong sun light. What does this mean? It means that they will associate protection and comfort with your company's product or services. As they stroll down the street with a branded parasol in hand, they are continually faced with the company logo and the notion of protection, shade and comfort will forever be emblazoned on the minds of consumers.

Yet another benefit to using promotional parasols is the fact that they are often used by people attending events or places with a large amount of people. At outdoor concerts it is very common to see people sporting printed parasols to shade themselves from the sun. The enormous amount of publicity gained from just a few individuals using branded parasols is immediately evident. The beach is just one more prime location where people use parasols. Once again, they are associated with positive emotions, and that is what marketing is all about. Onlookers will experience the beach, the waves, and the relaxed and playful crowds and most importantly, the printed parasols.

With so many diverse advantages to using branded parasols, choosing this promotional technique is a cinch.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Parasols and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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