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Paperclip Trays: Attach Corporate Presence With Every Document

Aug 13, 2008
Paperclip trays don't immediately seem like the best way to advertise your corporate presence, but in reality one of the best opportunities to proliferate a market lies within those tiny tools that millions of people use everyday.

In offices all over the world, paperclip trays are used to put documents and papers together. A bland and boring paper clip tray may be functional, but customized paperclip trays will help consumers associate your brand with organization and efficiency. These small trays are a staple at every cubicle, office or desk in almost every work station around the world. By using customized paperclip trays a corportation can infiltrate an enormous amount of people all over the globe.

Think of how many times you reach for a paperclip tray in order to organize your documents at work to make it appear more professional and ensure efficency. They are one of the most used office supplies in the world and it would be a shame to miss out on such a lucrative marketing outlet. Printed paperclip trays with your logo and slogan attached will automatically make the individual associate efficiency and organization with your company.

An individual's name can be printed on personalized paperclip trays, which is a great advantage because everyone likes to ensure that their workspace is private and a place they can call their own. Combining branded and personalized paperclip trays into one simple marketing technique allows for a sense of ownership while promoting the corporation.

It is also important to note that even though a paperclip tray may seem like a trivial item, it is unlike other promotional items such as fliers or pens, which peeople always manage to lose, damage or throw away. Personalized paperclip trays are very easy to give away as promotional items but unlike these other items, their potential value is phenomenal.

Other promotional devices wear out or have a limited amount of use. But these simple office accessories do not. While people are continually buying more of them, a customized paperclip tray in particular will always remain at their desk. They never break and personalized paper clip trays can be used repeatedly for years. A branded paperclip tray will never leave your desk and will always remain useful.

Now, combine the fact that branded paperclip trays are rarely replaced with the fact that they are used numerous times in the course of a day. It does not matter whether you are at work or home, personalized paper clip trays are constantly visible and are accessed so many times that customized paperclip trays are one of the best ways to promote a brand or corporation.

But to really understand the advantage of corporate or branded paperclip trays, it is important to understand the associations users will have with such a simple item and your brand. The branded paperclip tray, used to organize and make life easier is provided by a certain corporation. Whoever uses it will automatically associate the branded paperclip tray - and the company in question - with efficiency, organization and a clean and respectable work area.

With all these advantages combined, using customized paperclip trays to promote your corporate image is an obvious marketing advantage.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Paperclip Trays and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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