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The Secrets to Playing the Wine Auction Game

Aug 14, 2008
You might not have even thought about it; however, wine auctions and online wine sales are now big business. Offline wine sales is something you are probably already aware of, but there are online wine sales which are becoming much more popular as time passes. If it's for private companies getting rid of end of ranges, overstocks and the like or charities doing fundraising efforts through auctioning off bottles of wine, there are bargains to be had by average consumers with a bit of an adventurous soul.

Auctioneers have already forecasted that over the coming year, there will be a quiet, but steadily expanding market for wine auctions. Wine auctions and online wine sales have become the perfect method for people to purchase otherwise hard-to-find or impossible wine gems at a fraction of the cost they would normally pay.

The publicity that the oldest and most expensive wines sold at auction garner, might give many consumers the idea that wine auctions are for connoisseurs and the very rich. In most cases, this is a mistaken assumption. In some of the better-publicized wine auctions for charity, you can make a charitable donation and in return receive a delectable bottle of wine.

Wine auctions are usually live events like those you have seen in the movies, but in reality, they are also a great deal of fun. With the exception of high-profile sales like the spectacular events with notables like Andrew Lloyd Webber, most auctions are actually quaint and lovely little gatherings that have a cozy, friendly quality surrounding them. After the trade bids which account for about 70% of the auction, the remaining 30% is made available at bargain prices for anyone who is interested.

With well-heeled benefactors willing to bid thousands for a single bottle of a prized wine, wine auctions become an excellent source of donations for local charities. The beauty of online wine auctions however is the availability of the "hammer" prices after the auction is over and you can browse and search the databases to find the selling prices of all the wines sold. This will give you a great background if you go to a live wine auction either online or off.

The excitement of a wine auction could affect impulse buying, and a punter paying a higher price than normal even. So research is key to getting a bargain, do not get carried away! Auctions also bring to the market fine old wines that might ordinarily go bad in a cellar, simply because there is no convenient way to dispose of them.

Knowing what the various wines are worth and what you are prepared to bid will go a long way towards offsetting the "getting caught in the moment" of an auction. For wine houses, it is a convenient way to open up their wine cellars and dispose of wine that would otherwise spoil. Auctions are also typically set to go through lunch hours for obvious reasons. The heaviest bidding occurs in the middle of the day, and thinks about it, what a lovely way to enjoy our purchase.
About the Author
There are a lot of different wine cellars to chose from getting the wine cellar that is right for you takes the help of a pro. Find a wine cellar dealer near you.
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