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How To Use Press Releases To Promote Your Top Home Based Business

Aug 14, 2008
Do you have a top home based business that you are trying to promote? There are many different ways to utilize the Internet to promote a home based business today. In this article we want to talk about one of those known as press releases.

A press release is a great way to get your name out to potential website visitors and customers. With the use of an RSS feed you can now syndicate content as it relates to your business and get it online through services such as PRWeb.

Here is how you can use press releases to promote your top home based business!

First of all you want to create something that you can announce to your reader. This can be something new that you want to announce or something that you want to bring up that your home business offers that they may not be aware of.

Your goal is to make this valuable enough that they will want to read it. An easy way to do this is to formulate it around key words just like you would if you are targeting a search engine or other forms of Internet marketing.

Search engine optimization is all about getting a web page set up so a search engine would like it. You want to do the same thing with the press release and start by keeping your keywords near the front of the press release.

In any type of sales you want to include a call to action that includes a link in it where the reader can go to your website to learn more information about what they just read.

Another strategy is to force your reader to give you their name and email address before you give them any access to more information. This is one trick that is used to build an opt-in email marketing list.

A few of the top places that you can submit your press release to includes:

- prweb

- pr

- businesswire

- i-newswire

- pressbox

- prleap

- webwire

And many more...

If you're going to use press releases on a consistent basis then you want to space out how often you send them. Just as the article marketing can be viewed in terms of duplicate content you want your press release to be unique from the previous one.

These are a few tips on how to use a press release to promote your top home based business. There is an art form to this and you certainly may want to consider outsourcing all of your press release efforts.
About the Author
David Ogden is an online marketer who specializes in practical website resources and tools that have helped many people like you start their very own home based business. He can help you launch your very own money making website today, ready to take orders and pull in massive profits for you right now, guaranteed!
Want to make money online now? Copyright - David Ogden
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