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Press Release Checklist: Are You Getting The Most From Your PR?

Aug 14, 2008
Your business can receive public attention by using press releases. A press release is simply a document that gives media outlets information that they will announce to the public. Such information might include some facts about your business, an explanation of special offers or incentives you are currently featuring, or a description of some special event that your business will be holding soon.

You business will gain lots of great public exposure when it is mentioned in a magazine, newspaper, or other media source that is readily available to the public. Links to online media stories or clippings from newspapers can be integrated into your press kit.

It would be especially advantageous to distribute a press release in conjunction with the scheduling of some special event, like your store's grand opening, a special deal being offered, or an exciting event taking place.

Writing a press release is simple; it always follows the same basic outline. Place the words "For Immediate Release" in the top left corner of the press release if it can be featured by the media at any time. "For Release After [insert date]" should fill the same spot if you want to time the press release with an event and thus require that the timing be specific. Afterwards, mention your contact information.

The next area of the press release is the 'body'. This is the part of the press release where you include the information you want to publicize. Try to keep your press release under two pages. If it is more than one page include the word 'more' at the end of the first page. At the end of your press release insert three number symbols (###).

As you write the body of your press release, keep it focused, clear, and concise. Try to answer the five basic questions who, what, why, where, and when. Who are you, and what, exactly, are you promoting? Why is your target market interested in this? When and where is this taking place?

After preparing a press release, get it into the hands of local media like newspapers, magazines, television stations, and radio stations. Consider your target market and make sure they will be exposed to the information in your press release. Press releases that advertise an event for a specific date need to get to the media early enough to be publicized before the event occurs.

Do all you can to make your public exposure complete. That means taking advantage of Internet talk radio programs, newswire services, and other online media outlets.
About the Author
Did you know you can get resell rights to other people's content and even their entire website? Learn how you can use resell rights to earn money on the internet, even if you don't have your own product to sell. You'll find out more about the site swiper technique on the Site Stealer website.
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