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Affiliate Marketing: A Cost-Effective Way to Advertise your Business

Aug 17, 2007
Affiliate programs are a form of Internet marketing that rewards the affiliate for selling the products of others, or for signing other affiliates into the program. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it's about paying commissions to people who help you make sales. It's all there is to it... NOT!

Affiliate marketing has it's good points and it's bad. It can suck up your budget if you are not armed with updated information and the technical know-how. But this article is not about bad-mouthing affiliate marketing. It presents facts that will help you make informed decisions.

Here are several reasons why internet marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many affiliates hesitate to own a home based business because of the capital required. In affiliate marketing, you don't have to spend much to start raking cash, if you know where to spend wisely.

2. No Inventory

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required and the affiliate does the marketing and collects the checks.

3. Unlimited income through leverage

When you sell your time to your employer, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates lead traffic to your site without you having to lift a finger, after providing them your ad copy and links. Though not every web marketer earns limitless amounts of money, it still is a fact that all the necessary ingredients for success for the advertiser and the Internet marketer are present.

4. Go Global

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk

The very main reason for Internet marketer's enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! It can be largely automated so it can even work while you're sleeping! What could be better than that?

But all of these will be put to waste if you don't have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., Search Engine Optimization. So it would make sense to work on this first before ever considering those benefits. The best way to promote affiliate products is to have a website that attracts large amounts of targeted visitors.
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