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How To Select The Right Search Engine Optimization Company

Aug 14, 2008
A very common question that we get at our Florida base, search engine optimization company..... how does someone go about picking the right search company or consultant to work with them?

For many business owners, deciding who to hire as a search company is one of the most important, but most difficult choices they face in their business. Why? Simply because most business owners don't know enough about this business to properly select the right person or group.

Fortunately, there are a number of simple steps and criterion that you can apply to find the right search company for you.

The First Test Is What Happens At Home

To us, this is the most important step. If somebody has not been successful at 1) positioning their own sites and 2) generating substantial revenues from their own sites, then why would you want them advising you? You absolutely are looking for a been there and done that type of company or consultant.

Have Them Explain In Detail What They Plan To Do

Our belief is that if a company cannot show you a step by step plan to attack your site, then they don't deserve your business. Make sure you interview 3 candidates so you can compare and contrast their approaches.

Look For 3 Key Components

Make your cash register sing.... that should be really the bottom line for any SEO company or consultant. A focus on anything else is questionable.

- Selecting Your Search Key Words -- Job 1 of a search engine optimization company is to identify a list of key words that are truly beneficial to your business and then to begin get links pointed to your web site (from other sites) that pass along reputation for these keywords.

Develop The Right Expectation Up Front

Before beginning an SEO campaign, both of you and your consultant should sit down in advance a set realistic goals to include: the amount of traffic that might result, the timelines to rank highly for keywords, and the possible net effect on sales.

If you follow these steps, you are likely to end up with a good choice for an SEO company or consultant. However, I will warn you, to accomplish these goals costs real money. If you find somebody that claims to do all of this for a small, we caution you to be very, very careful.
About the Author
Dr. Anderson is a florida search engine optimization consultant ,responsible for $40 Million in internet revenue.Visit his florida search engine optimization company today.
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