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How To Write A Great Business Plan

Aug 17, 2007
Starting a business can be easy or difficult, depending on how one will execute. The only key to make this endeavor to start a business work is to have a business plan.

Plan ahead. This is all that is needed to make every goal and aim in the entrepreneurial world a success. Thus it is imperative to come up with a great business plan.

What Is a Business Plan?

Coming up with a business plan is the first big step in implementing any business. This lays down the aims as well the details of the endeavor.

This includes an outline of the goals, expected expenditures, promotion materials and even the exit plan. It serves as a map and gauge as the business proceeds. It also helps the company be constantly reminded of priorities.

Furthermore, the business plan is also a requirement to most people who seek assistance. Banks and lending institutions have to see to be given this plan as a basis whether or not they will lend money to the organization.

How to Write a Great Business Plan

The important elements of making the business plan will depend on the type of business being ventured on. It will also depend on what is intended by the entrepreneur.

There may be no one formula but here are some of the guidelines that will help in coming up with a great output for the new business -

1. Vision and Mission

In any organizational endeavor, the vision and mission is the first thing to take care of. This shall indicate the direction of the company.

2. Inception

Give a short summary of how the plan or company came into being. What is the basis of the idea for the business? Who are the people responsible for the idea? Why did you decide to create the business?

3. Goals of the Company

Provide the short-term and long-term goals. What are the aspects to focus on immediately? What are areas will have to be addressed in the long run? How long will it take for the company to expand? When is the expected date of realizing the profits?

4. Products and Services

It is important to give special attention in presenting the products and services the company plans to offer. Even at the planning stage, these should have been materialized already.

Discuss the features of the products or services. Explain how it will stand out from the other products and how it shall respond to the needs and demands of the market.

This part will be best supported by a market research conducted by the company that includes the assessment and evaluation of the demand for the product.

5. Management

Include also a short biography for each member of the management. It should provide the names and backgrounds of every person at the least. It will also be proper to indicate their positions and the responsibilities they have to fulfill.

6. Marketing Strategy

The business plan must also present the marketing strategy that shall be implemented. This lays down the plan on how the company will make its presence felt in the market.

One must consider the proper promotional materials, whether it will utilize the print, television, internet or the combination of all three. The marketing tool should be specified, as well the budget and costs.

7. Financial Projection

This projection is like a financial forecast given for a target period. The usual periods taken are three-year or five-year terms.

This may get quite technical as it includes spreadsheets, formulas, statements and even some assumptions. Make sure that this part is properly studied. Get assistance if needed to ensure that this is carefully worded and presented.

8. Exit Strategy

The exit strategy is a section that presents the alternative of the company. It lays down the standards when the company will have to end. It can be made to depend on a specific income generated, a target figure or even something that will be decided upon by the company leaders.

9. Consider the Factors

Keep in mind the people involved, the context of the business and the possibilities of the endeavor when considering the points enumerated above. This shall help in coming up with a great business plan as it ensures cohesiveness of ideas and an impression that one knows the business well.
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