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Corporate Pen Trays: The Key to Branding Success

Aug 15, 2008
Personalized pen trays are the perfect way to promote a brand. Pen trays are a very valuable promotional item because they are so versatile. They can be extremely ornate or quite simple and have just enough surface area to include any company logo, message or symbol you'd like. What sort of promotional pen tray you decide to choose is up to you. The important thing is that corporate pen trays can become a long-lasting staple in any office or home, making them an extremely effective promotional item.

Corporate pen trays are especially useful in the office. In a large work place, a personalized pen tray on every desk is an extremely useful asset that employees are sure to appreciate. Printing the company logo on customized pen trays that are given to all employees will help employees maintain a sense of solidarity with their coworkers. Printed pen trays can also be more personal, for example an employees name can be included on the pen tray in addition to a corporate logo. This gives employees a sense of identity and can help them to associate with their coworkers.

Promotional pen trays are also a great way to spread the word about your company. If people have a corporate pen tray in their home, they will constantly see the corporate logo printed on the tray and it will become embedded in their minds. Personalized pen trays are also small enough that they can easily be handed out as promotional items, yet large enough that people will not simply throw them away or lose them as they might with magnets or pens. The next time these people need the services offered by your corporation, your company will surely be the first one that pops into their head.

Wherever personalized pen trays are located, be at home or in the office, they are an extremely effective means of branding because they ensure repetition. Every time an employee reaches for a pen from their printed pen tray, they are viewing the corporate logo. Every time someone at home wants to write something down - be it a shopping list, phone number, or telephone message - they need to reach for a pen. In doing so, they are presented with the sight of a promotional pen tray. People are constantly in need of writing utensils, thus a corporate pen tray is an excellent way to ensure that your company's name will be seen repeatedly and be remembered.

Finally, corporate pen trays are an excellent way to get out the word about your company because they are long lasting. They don't run out of ink like a pen does, for example, and won't get thrown away like paper flyers or deleted like emails. Printed pen trays can become a staple in the home or office. They don't need to be fixed, they don't break and they don't need to be replaced because they get old! Printed pen trays are an item that can be kept around for a long time. Again, this longevity ensures that people will continue to come in contact with your company's logo, to see it every day and, most importantly, to remember it.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Pen Trays and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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