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Attention-grabbing Advertising With Pennants

Aug 15, 2008
Pennants are a display item, something that catches a person's eye and makes them curious. Customized pennants are therefore a fantastic way to promote your company, as they are sure to attract attention. They are versatile in that they can be displayed at home or on office walls, where visitors are sure to make note of them and of your company's name when it is written on them. If someone walks into an office or home and sees a unique pennant hanging on the wall, they are sure to ask about it - and about the company advertised on it.

One advantage of customized pennants is that they may be used in any number of scenarios. For example, corporate pennants can be given as awards at company events. An event such as a company softball game can be a great way to boost morale and unite coworkers. Providing personalized pennants as rewards, such as an "MVP" pennant can further boost morale. In this case, customized pennants can also serve as a reminder of the exciting event and the company's sponsorship of it. This improves the company image by reminding people of the fact that it takes care of its employees and also simply serves to disseminate the company's name. People may ask about a particular personalized pennant and will be intrigued by the company and therefore remember it.

Customized pennants are also a great promotional item because they can very personal and unique. There is more room to print information on a personalized pennant, such as company slogans, than there might be on other promotional items such as a pen. A one-of-a-kind pennant is a great way to promote your company because it is significantly more memorable then a simple pen. If people recall the pennant, they will be more likely to recall your company's name and information.

Pennants are also advantageous because they can be easily hung not only on office walls and in homes, but in windows where people are sure to see them. The fact that pennants are larger than other promotional items, such as pens, ensures that passersby will be sure to take note of the pennant and the company name written on it. Brightly colored pennants are also sure to stand out, catch people's attention and make them remember your company.

Personalized pennants may be larger than some promotional items but they are also easily transported, making them an invaluable promotional tool because the can be easily handed out and widely distributed. The more people who have such corporate pennants, the more places they will be displayed and the more attention your company will get. There is no doubt that unique personalized pennants will be a greatly memorable attention-grabber.

Many people collect pennants and enjoy putting them on display and showing them off. This is an incredibly valuable characteristic for a promotional tool. You wouldn't show off a pen or put it on display for all to see. Pennants are another matter, however. They are an item that people are proud to show off and the more people who are showing of customized pennants with your company's name on them, the more attention your company will get. This is an invaluable attribute in the world of advertising.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Pennants and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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