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How to Blog for Profitability not Boredom

Aug 16, 2008
Your job, as an affiliate marketer, is to get people excited about your affiliate products. You're in business to sell. You are investing time, energy, and money into promoting your affiliate business. You are using proven tools such as building your mailing list via opt-in newsletters. You are engaged in article writing and marketing through a good article distribution service.

Now you are entering the blogosphere with your own blog. You want to write those personal blog posts for readers that will lead them to your website where your affiliate products are. How do you go about building a blog readership that will drive traffic to your affiliate business? You build a readership by considering some of the following suggestions, and applying them to your particular blog.

First off, make sure you know "thereof of what you speak". In other words, be an informed expert, or at least very knowledgeable about your topics. Don't give readers inaccurate information. Don't give them non-sensical fluff. Don't give them something that they already know unless you're putting an intriguing spin on it that gives them even more information.

Give your readers useful knowledge that makes them walk away and say, "Wow, I never knew that." Be a blogger that people look forward to reading daily because they are always learning something new and important. In this way, you will build blog traffic which builds traffic, via links, to your affiliate product sites.

When you write your blog, make sure your postings are shorter than your articles. Blogs are quicker reading that people check out once or more a day. They want fresh, timely, up-to-date information presented in a more personal way than articles. Feel free to be a little more creative with your blog. Don't be afraid to talk about your specific affiliate product.

In a blog, you can do some outright promoting, more than you can in a generic article intended for distribution. Write full-fledged mini-reviews of your affiliate products. Explain why and how they work, and write in a vibrant way. Make sure you have the links to where those products are. You don't want to sound like a huckster; you do want to speak intelligently and confidently about you and your affiliate business. Who knows, your blog may help garner downline members in your affiliate program.

Another thing when considering a blog to help build your affiliate business is to encourage feedback from your blog readers. Make your readers feel part of your particular community. Encourage them to ask questions of you to acquire more information on your blog topics. Point them to additional information you have concerning your topic.

This would mean pointing them to your article content and your website where you may have detailed product reviews and the like. It's all about building a rapport with your readership. When they trust you, and get to know you better through your blog, you pre-sell them to your affiliate products.

One more thing to consider, amongst a host of others, concerning a blog is to make sure your posts are topical. Make sure they need reading, now. Make sure your posts are about what's on your niche markets mind currently. Stay informed of the latest trends and fads concerning your affiliate products. Keep up-to-date on your subject matter.

Write about new developments in your affiliate product field. Write about new features, updates, and new versions of your affiliate product. Write about new uses for your affiliate product. Write about ongoing research currently happening in your topic area as relates to your affiliate product. Your readers will constantly seek you out when you give them this time-sensitive information.

You can use blogs to drive traffic to your website, which in turn drives affiliate product sales. You can use blogs for profitability, but remember, never be boring. Readers have no reason to return to your blog, and hence your affiliate website, if you are going to cause them to yawn. They would better spend their time getting forty winks. Make sure the only winking they are doing is at you, for providing them with the interesting blog posts and useful information they need.
About the Author
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .
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