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Guru Tactics And What They Really Mean

Aug 16, 2008
If you're in the internet marketing field, "guru" is a word you probably hear a lot of. In fact, you are probably well aware of who these gurus are. While most of them are very personable and nice, there are some who are quite the opposite. Even the nicest among them will employ the following tactics. You can have a clearer picture of what these gurus can really offer you once you are aware of them.

You've certainly seen something along the lines of: "You can work only 2-3 hours a day..." in a sales letter or on a website. Of course, the truth is if you begin your internet marketing career by only working a few hours a day, you are going to be disappointed with your income, to say the least. If this is going to be a hobby rather than a career, then 2 to 3 hours of work a day is perfectly fine. However, if you want this to be your career, than you are going to have to work far more than this, at least as you start out.

What gurus are showing you is the end product of the hard work which goes into internet marketing - they already have gotten to the point where they have other people handling the day to day tasks so that they can work only 2-3 hours a day. When they were just beginning though, you bet they worked hard to get their business off the ground.

This is one of the guru tactics you have to watch out for. They'll tell you all about where they are now, but hardly anything about how they got to that point.

A guru will almost always leave out important parts of the picture. While any guru will tell you to write articles to build back links to your site - so you write articles and submit them, or perhaps use PLR articles. You check your traffic after a week - only 40 views! Another few days go by and you are up to 70. You decide to quit using PLR articles, thinking that original content will work better for you. You wait another week and look at the traffic; it's down. So what are you doing wrong? Wasn't article marketing supposed to be the best way to build your business? You've looked at the articles the gurus write - they're not very good in many cases, yet they are getting thousands of views.

The gurus never told you the most important thing about article marketing. Which is...

The article that you write must be properly salted with keywords, especially long tail keywords. This is how you get lots of traffic. Have you ever heard a guru say that in one of their courses? Probably not.

This is the final guru tactic - half truths. They will tell you things like "I earned $67,000 in my first month of internet marketing". Is this true? Maybe; but that's not all there is to it. The full picture is they made $67,000 in a month, but spent 6,000 in expenses of all sorts. While spending $6,000 to make $67,000 is a great return on investment, most of us don't have $6,000 to spend in a single month when beginning.

The courses offered by most of these gurus include a lot of hidden costs which their promotional materials won't tell you about. Unless you've got a lot of money to begin with, you probably won't be able to spend the amount you'll need to while waiting for your revenue stream to grow.

These are all tactics which gurus will employ in the effort to get your business. Armed with the knowledge of the truth behind these claims, you can make a better decision about how to respond.
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Discover Kevin Sinclair's system for making profits regardless of whether anyone joins your network marketing business.
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