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Water as a Promotional Item

Aug 16, 2008
One of the most popular items in the country is a simple bottle of water. There are two kinds of water bottles: the kind that people pick up in convenience stores and later throw away, or the kind that people carry with them, perhaps for walking, jogging, or biking, and continue to wash and refill. Both of these kinds of water bottles continue to grow in popularity as medical and weight loss studies continue to show that drinking large amounts of water is necessary for good health and maintaining a healthy weight. In addition, water is free; if you have a bottle to fill, you can stop at any water fountain and fill it up, without having to spend the money on a soda or other beverage.

This popularity makes water bottles a great promotional item. There are two kinds of bottles that your company can put in people's hands: the disposable kind and the reusable kind.

Disposable Water Bottles

There are two qualities that set apart the disposable water bottle: one is that it is filled with spring water, not tap water or water from any other source. That is a big selling point for people who are concerned with the quality of their water, and indeed one of the major reasons people buy water in stores or gas stations. The other quality is that these water bottles are disposable. It is true that many people save their disposable water bottles and fill them again and again--all the better for your business since your logo will go with them wherever the bottle goes--but the disposability of these bottles adds to their convenience for travel, picnics, and other events where people don't want to carry trash or supplies with them when they're done.

These disposable water bottles can be bought by the case for very little money and distributed in almost any situation. Bottles with your label on them, rather than some other brand, can be in the hands of hundreds of people at parades, open houses, trade shows, fairs, sporting events, or other events where people gather. People need water, especially during outdoor events, and even if they throw them away, they will remember whose bottle they held in their hands.

Reusable Water Bottles

Reusable water bottles are made of durable plastic with a squirt top or a plastic straw at the top. Because they are plastic, they can come in almost any color imaginable, which makes it easy to print your company's logo in your company's colors on the bottle. They are also extremely inexpensive, and can be handed out by the hundreds at fairs, trade shows, or other occasions when your representatives will meet many people. They make excellent prizes in contests or items in gift bags for new or potential customers. The best thing about them is that people will take your bottles everywhere--walking, driving, biking, at home or at work. As they get a drink and take care of their health, your brand will be in their hands.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Water and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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