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Promoting Your Business With Writing Instruments

Aug 16, 2008
Writing instruments are among the most popular promotional items of all time. Everyone uses them, so there's no doubt that you will be giving customers and potential customers something that they'll hold in their hands often. People also give them to others, which will increase the number of impressions--that is, visual contacts with your brand--that each pen, pencil, or marker receives. Giving out writing instruments is an excellent way to increase awareness of your brand, especially at the start of a business or the launch of a new product; the more contacts people have with your logo, the more they will perceive you as a part of the community.


The most common type of pen used for promotional gifts is the ball point pen. These are simple, inexpensive, and reliable pens that people will carry with them in their pockets or purses, or keep within easy reach on their desks. But even within the general category of the ball point pen, there is a huge variety of the type of pen you can get. Your company can be set apart not only through the imprinting of your logo and contact information on the pen, but by the style and attractiveness of the pen itself.

Within the great variety of pens available, some are suitable for handing out by the hundreds, while some are high quality instruments that make excellent gifts. You can choose from literally hundreds of models of pens, some of the most popular being the stick pen, the twist pen, metal pens, gripper pens, retractable pens, clip action pens, jumbo pens, or roped pens.

Other ball point pens are more expensive but also higher quality and more elegant. This kind of pen is perfect for Christmas gifts or gifts to highly valued clients or employees, rather than for the mass distribution that other pens are perfect for. The gift of a good pen can say a great deal about your appreciation of someone, and that appreciation will be reinforced by your logo engraved on the barrel of the pen.


Pencils are also popular promotional items, and these are even less expensive than pens. Pencils can be given out in mass giveaways such as trade shows or fairs, but they are also a convenient item because of the specific uses they have. For example, you can get bowling pencils, which are specifically for keeping score of bowling games, or golf pencils, which golfers take out on the links with them. You can also get carpenters' pencils, which are rectangular pencils with an increased area for printing your logo in a variety of colors. Some companies also offer elegant pen and pencil sets that make excellent gifts for special occasions.


Some companies also offer a wide choice of Sharpie markers printed with your company's name and logo. These bright permanent colors are handy for many different office and personal needs. Best of all, your name will stand out vividly in your customers' sight.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Writing Instruments and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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