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Differences Between Promotional and Corporate Gifts

Aug 16, 2008
When it comes to printed promotional gifts, they are one of the best ways that a company can give out potential customers. When a company chooses their promotional items with thought and care, they are going to find that they will be respected by their customers and t hose that they come into contact with. But a lot of people use the terms printed promotional gifts and printed corporate gifts interchangeably. Let's take a look at the differences between printed promotional gifts and printed corporate gifts.

1. Price

When a company is giving out printed promotional gifts, they are usually items that are inexpensive because they are often given out in mass quantities at events such as conventions, expos, and other business events.

Printed corporate gifts are usually reserved for executives when the company representative is meeting with someone from another company. They are also given out to clients who have been with the company for a long time and are a valued client.

2. Quality

For printed promotional gifts, the quality is usually lower than corporate gifts. They are items that don't usually last for a long time and are items like laser pointers, lasers, key chains, and pens. They are purchased in big quantities of items and mass produced.

When it comes to corporate gifts, they are items that are of a higher quality. These types of gifts are usually electronic or made of leather, and shows the recipient how valuable they are to the company. Corporate gifts are usually items that a company only purchases a few of and therefore more attention is paid to quality.

3. Purpose

Printed promotional gifts are things that are usually purchased in order to tell someone about the company and their products. They are usually given out to give to people at trade shows and other events as a thank you gift for stopping by the booth and asking about the company.

Corporate gifts are given out to people who have been with the company for years, whether it's as a client or an employee. They are a show of appreciation and accomplishment for the work that a person has done for a company or the business that he or she has given them.

These are just a few of the main differences between printed promotional gifts and printed corporate gifts. They differences are what is going to help you know what is going to be appropriate to give to people under certain circumstances.

One of the biggest myths that people believe about corporate gifts is that they shouldn't have the company name or logo on them, whereas printed promotional gifts can. Both types of gifts can have the company name and logo on them. The gift doesn't make a difference - the way that the information is printed on it does. When choosing corporate gifts, a lot of companies make the name and logo printing on them smaller if possible so that it doesn't look like an advertisement to someone who is already a customer.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Corporate gift and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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