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Turn the Temperature up on Your Next Marketing Campaign

Aug 16, 2008
Promotional temperature gauges work well as a gift in a variety of marketing situations. Perhaps you are planning a trade show and your marketing team is looking for an item such as promotional temperature gauges to give away as a little gift to those that stop at your stand.

The promotional temperature gauges could be designed in such a way that you are able to have your company name and contact number printed onto the front of them so that you are on display at all times. The back of the promotional temperature gauges could be magnetic so that they are easily fastened onto a fridge. A fridge is an ideal location to put your promotional temperature gauges because when one stops to think about it, how many times in a day is the fridge door opened. This means that your business name will constantly be in front of every single person several times a day that opens the fridge door.

It is not uncommon to attend trade shows and be handed a show bag with a number of items in them when passing through the entrance door and this being the case, what better place to have your promotional temperature gauges to ensure that every single person that attends the trade show receives one. That would mean that your business could be advertising their business name, through providing promotional temperature gauges in those show bags to literally hundreds or thousands of attendees, and it may be a better alternative than handing out your promotional temperature gauges at your own little stand. It may be that you want to do both. Have your promotional temperature gauges in the show bags and at your stand as well.

From this one single item that you decided would be promotional temperatures gauges your company could be completely inundated with phone enquiries, bookings and sales which in turn could lead to massive profits.

On the more practical side something like promotional temperature gauges definitely serve a purpose and this should not be overlooked when you're marketing team present attendees with their show bags containing your promotional temperature gauges. Not only will it draw immediate attention to your company name in particular, but it will let the attendees at the trade show know that the show bag that they have been presented with, contains very useful items, like your promotional temperature gauges.

Of course it should not be overlooked that printed temperature gauges containing your business name and contact details is essential when planning your campaign. After all, it would defeat the purpose if you didn't have printed temperature gauges showing customers and prospective customers who you are and where you can be contacted.

The printed temperature gauges should be strategically placed because the more often others see your business name, but the higher the changes are that you will either get repeat business because of the printed temperature gauges or new business because someone else saw the printed temperature gauges. What ever way your marketing team goes be sure to let them know that you want the printed temperature gauges to display your business details on the front of the gift.

Never leave the design of the printed temperature gauges up to someone who does understand that the ideal placement for company details on the printed temperature gauges must be in a place where constant visual display is first and foremost. Of course you want the presentation of the printed temperature gauges to look great, but the object is to ensure that the printed temperature gauges, not only serve a practical purpose for those attending the trade show, but market your business to as many people as possible.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Temperature Guages and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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