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Brand Your Clients With Personalised Thesauruses

Aug 16, 2008
Using branded thesauruses is a lovely way to impress your clients if you gift box them with a dictionary as well. The branded thesauruses could be bound in a lovely cover and your company name could be imprinted in gold lettering onto the branded thesauruses making it impossible for those using the branded thesauruses to miss the name of the company represented on the book.

When thinking about branded thesauruses as a promotional gift, it really is worth taking into consideration the fact that they will be an item that will be used for many years to come, and that the branded thesauruses may well take pride of place in somebody's library. Especially if time and effort has gone into the presentation of the branded thesauruses, so that they are attractive to the eye. This will encourage the owner to want to use it often.

Printed thesauruses are a much wiser choice because your company name will be clearly displayed and over time it will not wear off. Any good marketing team will always take into account the life time return on their investment when setting their budget for promotional gifts and with branded thesauruses the rewards could most certainly be returned over many years to come, giving plenty of opportunity for your business to be advertised well into the future.

Branded thesauruses can also be turned into personalised thesauruses by having the clients name either hand written or printed on the front page of the thesauruses, adding further value to the gift you are presenting. Having personalised thesauruses is a sure fire way to win your clients loyalty and to get your clients talking to others about your business. With branded thesauruses that have been doubled as personalised thesauruses you will find that it will be a great opportunity to market solely to individuals on a more personal basis and that in some instances it may be the thing that gets you that sale that you have chased for so long.

Personalised thesauruses could be imprinted with the company name inside the front cover and the clients name on the binding of the book. This is a very strategic marketing plan in so far as presenting a client with personalised thesauruses that actually has their name printed on the outside of the book , will cause many a person to pick up the book and open it because they relate to the persons name on the outside off the book. Of course, once the browser opens the personalised thesauruses your company details will be on full display and more talk will arise about who it was that gave the client such a great gift.

Having personalised thesauruses with the clients name on the outside, is a subtle but clever marketing approach to use and it is a certainty that over the course of time there will be many that see your promotional gift and be drawn to it because your marketing team designed it in such a way that they were personalised thesauruses with the clients name on the outside, even though the object was to evidently market your business.

Marketing is about creativity and being different. Next time you are looking for a way to present personalised thesauruses that are also doubling as branded thesauruses, think about this approach because it may just be something that could in fact bring in an untold amount of money into your business in the way of pure profits because you put your client first by using personalised thesauruses with their name on the binding instead of yours.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Thesauruses and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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