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Let the Game Plan be to Play Along and Win the Game of New Customers With Profit

Aug 16, 2008
Travel Games can be an interesting concept to use as a promotional gift because not only can you have personalised travel games, but you could also have branded travel games and corporate travel games if you use the approach of designing your own board game and then instructing your promotional company to make it up.

Something as simple as snakes and ladders could incorporate the idea of branded travel games, whilst having one ladder lead to personalised travel games, and yet another ladder moving up to corporate travel games. It is a fascinating idea when you think about it because travels games can be a superb way of constantly bombarding customers with information about your business through branded travel games in such a way that it is fun and entertaining, giving your business name the opportunity to imprint firmly on the customers minds.

When thinking about branded travel games, some of the squares on the snakes and ladders board could be the ideal place to put a picture of your company logo. As the player lands on a square that has them going down the ladder of the branded travel games, this could be the place to have personalised travel games with the customers name, or their children's names on the square, making the game thrilling and exciting.

As the branded travels games progresses it could be that another square will see the player climbing two ladders instead of one only to find themselves at personalised travel games, which could mean that that particular square is in the colours of your company. Time and again travels games such as snakes and ladders leave room for the imagination to run wild with ideas as to how your business can promote itself to its fullest potential.

If branded travels games in the form of board games is not something that appeals to you, what about something a little more conservative such as branded travels games that may be packed in a box, but simply have your company name on the front of the box.

Then again personalised travel games are a great way to go if you want to use cards with the object of the game being snap. The back of the cards could be imprinted with your company logo and/or name and the front of the card could be made into personalised travel games with the customers names, amongst other things printed onto them.

Personalised travel games with the idea of branded travel games and corporate travel games opens up a broad spectrum of what your marketing team can do, because they can effectively create a game themselves and then have their promotional team make up the customised travel games to their specific instructions. It really is quite a fun way to approach a marketing campaign that can be turned into something colourful and creative and which will give the customer, and possibly their family hours and hours of pleasure.

Personalised travel games, especially if given to the children of customers is something that will never be forgotten by those that receive them and as is quite often said. It is the little things that can make the biggest difference, and in this case something so little as branded travel games can be something as big as massive profits coming back into your business.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Travel Games and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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