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Working With A PPC Company Has Many Benefits

Aug 16, 2008
The main goal of millions of website owners is the same - draw and drive your targeted audience to your website and gain exposure in the top positions of search engines such as Google and Yahoo. Valuable time measured in months and thousands of dollars are spent often resulting with nothing more than a frustrating experience. Patience is required with search engine optimization. A significant increase in positioning can often take months. For this reason, many website owners choose to work with a PPC company while waiting for SEO results.

PPC marketing efforts and the results they produce are different from SEO efforts. You can control your positions and your website's exposure based upon a pricing platform. Many business owners prefer to outsource the task to a PPC company, even though you can learn to master the basics over time. Five benefits of working with a PPC company are listed below.

Copywriting Done By A Professional

It's easy to write sales copy for your PPC ads and landing pages. It's not as easy to develop a complementary sales message, speaking directly to your audience, which requires marketing psychology. The solutions you offer to your audience through your copy must captivate and persuade them. Eventually, you can learn effective PPC copy yourself or you can allow your PPC company to create it for you.

Targeted Traffic To Your Website

You can control your exposure by bidding on keywords that bring your message front and center to your targeted audience within minutes. You no longer have to wait for Google to notice your website, assign authority, and wait for them to lift it to the top of the natural rankings. Only people interested in your website will be directed.

Keyword Research Techniques

Just like SEO efforts, your PPC campaigns are driven by keyword research. In both, you need to discover the highest ROI keywords. It's to your benefit to learn how to compile a list of effective and powerful keywords. Many off-the-shelf software programs can help to make the task easier, which will drastically reduce intense testing and tracking. In addition, many marketing companies offer PPC advertising services that will include developing a refined keyword list. If you don't have the patience to learn this skill though, a PPC company may be a good solution.

ROI Enhancement

One of the reasons website owners choose to work with a PPC company is because most paid search campaigns can improve over time. A new campaign that achieves an exceptional ROI is difficult without making changes. A campaign's ROI can be tracked and honed by dozens of software applications. They can be used to measure your landing pages and to track your conversion rates from those pages. Analyzing this data is important because it allows you make periodic campaign changes that will boost your ROI.

These chores are delegated already by thousands of webmasters to a PPC company that is experienced in utilizing tracking software. PPC advertising services often develop proprietary applications that are more robust than off-the-shelf solutions.

Combing SEO Efforts With A PPC Campaign

Many business owners have mastered the art of building, tracking, and modifying their campaigns, which is often a baffling art. Others choose to hire an experienced PPC company to manage these tasks. Regardless, you'll want to integrate your PPC campaigns and SEO strategies to enhance your company's earnings.

Allowing a PPC company to integrate your campaigns with an SEO effort rather than waiting for a top position in the natural rankings to happen can save an enormous amount of time. The exposure of a well placed ad for specific keywords may send thousands of targeted clients to your website.

Are There Drawbacks To Outsourcing?

Many website owners prefer to maintain complete control so delegating your paid search campaigns to a third party may not be easy, even though many of the tasks are extremely time consuming. Anyone can master the basics of PPC campaign management with enough time and patience. However, for those that prefer to focus on their businesses, hiring a PPC company may make more sense. Ultimately, your decision should be based upon your needs, goals, and core competencies.
About the Author
Aaron Wittersheim is an author for Whoast, a Chicago PPC company specializing in solid search engine marketing campaigns and PPC advertising services.
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