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How To Create Your Own Information Product

Aug 17, 2008
Information products, such as e-books and special reports, are the most profitable products you can sell on the internet today, not to mention the easiest. If you've spent anytime in internet marketing, you're probably already aware of this fact.

The best thing about creating info products is that it's so easy. All you really need are:

1. Information, and
2. Acceptable Writing Skills.

The hottest commodity on the internet is information, that's why so many call it the information superhighway. To keep your customers coming forever, you need to right kind of information. You also need a hungry market with high demand.

Writing an e-book is very similar to writing a special report. E-books are generally 30 pages or longer; significantly shorter works would be considered special reports.

Here are a few basic steps to follow when creating your e-book or special report:

1. Select a topic from your niche. Your niche is another word for your particular market. It needs to be something pertaining to your niche that your customers would want to know about.

2. Organize your work. You want to create an outline before you ever start writing. The more detailed and informative your outline is, the much easier it will be to write your e-book.

3. Don't forget to research your topic. Even though you're already an expert in your field, you want to be more than 100% positive that you are giving your readers their money's worth. Obviously, an informative work is highly valuable.

4. Go back to your outline and fill it up with the information you've collected on research. Believe it or not, your sixth grade teachers weren't lying when they said that outlines are important. I can't stress enough how important it is to be organized.

5. Don't plagiarize! This will ruin your credibility and lose you customers. Make sure whatever your selling is original, and learn how to respect intellectual property rights.

6. Have people proofread your drafts and make corrections. As with plagiarizing, a poorly written document will lose you customers in the long run.

After all the information is original and properly written, come up with an attractive cover. Sadly, the age-old adage "don't judge a book by its cover" doesn't apply to online selling. People have been known to make their buying decisions based on the appearance of the cover of eBooks alone.

Make sure your eBook is in .pdf format. This can be read by many computer platforms and will open up your potential customer range.

Once all of these steps have been completed, you're ready to sell!

Don't worry if you don't have time to write or don't possess the best writing skills, there are other options available to you. You can always outsource, using an outside party to help you prepare your ideas. Another great option available in the industry today are private label rights, or PLRs. Products sold with PLRs allow the buyer to alter the work and even name himself as the author.

Simply put, there is no excuse not to sell your own information products on the web. If you're looking to make money on the internet, then eBooks and special reports are the best way.
About the Author
Karen Scharf offers several whitepapers, free reports and checklists, including her FREE Can-Spam checklist and FREE email pre-flight checklist to ensure your emails get delivered, get opened and get read. Download your copies at http://www.ModernImage.com.
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