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More Secrets to Playing the Wine Auction Game

Aug 18, 2008
In the USA, surprisingly only Illinois and naturally California are the states that allow commercial wine auctions. In New York (the ideal place!) Bills to permit wine auctions are introduced regularly but they die just as often! In Chicago, people travel from all over just to get some bargains. In Britain where wine auctions are held anywhere throughout the country in the fall and winter, retail wine chains have flourished and one chain in particular has even taken over a wine retailer on the American West Coast!

The British wine Trade sees the wine auctions as a way of stimulating interest in wines generally and increases sales for everybody. Of course, in Australia, you will find plenty of wine auctions, especially online. There are large online wine communities who share tasting notes and critiques amongst themselves, such as the Auswine discussion forum. You do not even need to leave the comfort of your armchair to enjoy the benefits of an online wine auction.

Wine Auction Bidding and Tasting Tips

Setting out into the virtual or real world of wine auctions should be handled about the same. Do your research and figure out what you are willing to pay for the wines you are looking to bid on in the auction. It is a good idea to get maximum and minimum prices paid for a comparable bottle of wine prior to the commencement of the wine auction. That way you will have a good idea of what should be charged for the wines. Try to attend a pre-auction tasting session so that you can get the wine you like. Sometimes there will also be end of line mixed cases available at hugely discounted prices that you will want to keep an eye out for. The trade bidders are not that interested in those, so there will be bargains galore.

Another good idea is to attend a wine warehouse tasting to get used to the brands available, then you will understand what you are bidding for instead of biding blindly. You can form a consortium with friends and or colleagues, so the costs are reduced, and you can afford to bid for more variety.

My preference is to do the online auctions on a paper basis first to get acquainted with the procedure. Just write down your bid for your preferred lots, write down the final selling price, and judge your own effort. Do not bid until you are confident. If you are going to a tasting, please ensure you get someone else to do the driving!

So you can see wine auctions are not about perceived social standing, they are the places to go to get bargains! A representative for a well-known international auction house recently said "I think online wine auctions are still in their infancy." A good opportunity not to be missed, make sure you research well and just do it!
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A new wine cellar is not only a useful thing for storing your wine but an investment. Next time before you purchase a home wine cellars
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