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Let's All Climb Aboard the Google Train

Aug 18, 2008
Hi I am a semi retired administrator. I am far from a guru. About the only thing that gives me right to write this article is that in two years I haven't lost any money. I'm not rich either. I thought I would pass on some "getting started" points for working with the behemoth Google to start your online profit center.

From the start I had a love for computers. I was the first one on my block with a Commodore 64. For those of you under 30, the C64 was one of the first home computers that was affordable. It came with a tape player as a data storage unit. We have come a long way since then.

I started my online marketing as a hobby after I learned that I could design a webpage, or so I told people. Hey I got a few jobs out of it. As things progressed I wasn't doing too well, although I did get lots of spam. I eventually lost enough money that I quit for a while. I happened on to a Clickbank report one day; you know, one of the free ones. It was pretty cheesy but it got my interest with a section on Adwords and how to advertise with them.

The thing I liked about advertising with Google, was that I could start off for very little and I could easily stop it if I couldn't make it work. I would know really fast if it was possible. I got lucky and my first ad with the correct keywords produced a sale. This sale lit a fire under my butt. From there I purchased a couple of ebooks on Clickbank. I gobbled up the new information and soon put it to work.

Adsense and Adwords are both programs under the control of Mother Google. Adwords and Adsense are like cousins, not the same family but still related. The way I distinguish between the two is Adwords costs you money and Adsense makes you money.

If you search for something on Google, there are two or three distinct areas in the resulting search page. There are the top two or three highlighted ads, the left side of the window and the right side of the window. The ads highlighted at the top of the page and the section on the right hand side of the page are Adwords Ads. Each one of them has four lines, a headline with 25 or less characters, two lines of explanation or details with 35 or less characters and the destination URL with 35 character or less. These 130 characters are all you get to create an ad.

Adsense is visible on a lot of website pages now. The ads are usually in a text format with one two or three ads in a box captioned by "Ads by Google". These ads have the same format as Adwords because they are from Adwords. One of the wonderful things about Google Adsense is that they will do all the work if you want them to. Just click that Content network and your ads will show on pages that are content-relevant.

To know how Adsense works, it is beneficial to know the revenue flow. Initially, someone writes an ad to sell something with Google Adwords. If that person has clicked the Content network, Google will take his ad and place it on relevant pages. The owners of these relevant pages get a portion of any revenue as a result of a person clicking an ad and then purchasing something.

To make money with Adsense, you need a webpage with content. There is a world of content out there. It can be pretty much anything. But keep in mind, Google will frown on anything illegal or immoral. You can write your own content or purchase it from writers such as those on Rent-A-Coder. There are many more services that will write articles for you.

Probably the easiest way to display your content is by using Blogs. The Blogs will have multiple formats but they are all pretty easy to figure out.

The program Adwords, is based on the ads that go on Adsense websites. In essence, the Adwords author uses either keywords or specific URL locations that may be relevant to the ad. The position of the ads is dependent on what you bid for a specific keyword or URL. The process of setting up an ad involves a number of steps, none of them that overwhelming. First you write the ad with the format mentioned above then you decide whether you want to promote with keywords or specific URLs. If you go with keywords then you should have a list of keywords that people may be searching for when thinking about your product. Google has tools that will help you with keywords. It also has tools for the other method of promotion, URLs. It will suggest specific URLs that are relevant to your ad. You can also put in other sites if they have other Adsense ads on it.

With Adwords you have to do some homework. First off you have to have something to sell. It can either be your own product or someone else's. I recommend if you want to be an affiliate (sell someone else's product) that you use either Clickbank or Commission Junction. Clickbank deals only in digital products e.g. Ebooks or reports that can be downloaded over the internet. Commission Junction deals with all forms of sales, hard goods and digital products.

After you compose the ad, research keywords or URLs relevant to your subject matter. Use Google to find both for you. With the keyword tool, you enter the destination URL and Google figures out the keywords for you. With the URL tool, there are a number of ways to get URL suggestions. You can enter a specific destination, a specific subject, or some relevant URLs and Google will come up with suggestions for Ad placements. Keep the ad and the associatied keywords and/or URLs very specific and tightly woven. Google rewards directness.

This is a very rudimentary explanation of the process of making money using Google. It's always nice to be on the side of the biggest company. Google's many tools, methods or choices make it an excellent place to start your online profit center. Good luck and may all your ads be winners.
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