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New York Web Design Company Offers Some Insight

Aug 19, 2008
What differentiates a New York Web design company from any other Web design company? Competition! Those searching for top quality Web design in New York have hundreds of possible candidates to select from in an area of just a few city blocks. That's what I call competition!

If you don't live or work there it can be hard to imagine, so let me paint a picture Let's say you typed "New York web design" into Google's search box. You would get over twenty one million pages returned! Yes. 21,000,000! Are there that many Web design companies in New York? Of course not. But there are thousands of Web design firms in the area desperately trying to outdo each other. To be seen first and as the best. And 21,000,000 Web pages of competition are a testament of just how hard they will work to do so.

But, with the competition comes a competitive edge that is critical in a struggling economy. Of course we all want to look good on the Internet, but when you're competing with your real live neighbors in addition to those online; you have to step it up a notch.

That said; here are some inside tips from a successful New York Web design company. We will focus specifically on Website usability, which has the unique distinction of being both the most important and principal consideration yet which is generally least considered.

First of all, people don't typically read a Web page. They gloss over it. Actually, they quickly scan it so you need to get their attention right away and keep it. Here's how...

1.) Start off with your best content first. Grab the reader's (or should I say scanner's) attention right away. Don't save the best for last since most visitors will leave the same way they entered: the Home Page. Your strongest message should always come first.

2.) Make sure your functional areas are consistent, as much as possible, throughout your site. This is especially true of the navigation links (top, left, right, etc.) search fields, logins, and anything else needing user interaction. The more at ease your visitor feels working through the site, the more likely he or she is to stay for a while and go even deeper.

3.) Embed a link to your homepage within your company logo. This is expected by just about every site visitor who has been on the Web for any length of time. It's a safety net many users rely and to deny it could result in major inconvenience to your visitors.

4.) Place a search field in a convenient location. But make sure it searches ONLY within your own site. "Search The Web" features practically beg your visitors to leave your site.

Secondly, keep in mind that search engines will also be looking at your site. Making it pretty is not enough. It needs to attract the search engine as much as live visitors if you ever expect those live visitors to find it in the first place. This is known as search engine optimization, or SEO. It's more complicated today than in years past but still quite doable. Here are three "must do" tasks for you to complete if you want your site on top of Google.

1.) Use your most important keywords as the anchor text (that's the text comprising the hypelinked words) in your links throughout your page's content. This is a biggie! Want to see how big?

Navigate to Google.com and conduct a search for the term "Click Here" (no quotes.) Take note of two things right away... Number one, there are more than 1.6 billion other (competing) Web pages. Number two, the top match returned is a link to Adobe Acrobat Reader.

I'll save you the suspense. It's not written anywhere on the page or in the META tags. They are number one for ?Click Here?, out of 1.6 Billion pages, simply because for years people offering a link to Acrobat have placed the page link as anchor text in the words ?Click Here.? Now that's powerful! And you can harness that power by linking to other pages within your site. Which leads us to Insider Tip #2...

2.) If SEO is a priority, dedicate a separate page to each of your main keywords and link the anchor text from each page to the page that has that keyword as its topic. So if you have a site dealing with citrus fruit you should make ?oranges? the anchor text on the homepage link that leads to the page specifically about oranges.

Industry Advice: If you are a blog specialist or Web designer by trade, offering SEO as part of your services is a natural fit that can double the value of your work, or more. With so many good SEO products available to help you get professional results with minimal effort, you can usually rely on reputation as a good indicator of potential success. For example, eBay, Motorola and Lexmark all stake their online success on a tool you can get for $250 at http://www.iBusinessPR0M0TER.com.

3.) Relevant anchor text should also be at the top of your mind when you are requesting inbound links from other sites. This is what Google uses as its strongest measurement to gage the quality of your pages.

This is how you can build your brand using your own words. Getting visitors there is only half the battle, keeping them is a whole different ballgame. Now, similar to tip number 2, you want to request specific keywords be used in the anchor text leading to your pages from other sites. And be sure to request each link to the most appropriate page. Just linking to the homepage doesn't cut it anymore.

Warning: Avoid reciprocal link farms like the plague! They are so easy for Google to spot it's a joke.

If you need to build links quickly or don't have the time to dedicate to requesting links yourself, you can use a service that does "3 way linking.? It's the ideal ?set it and forget it? option without worrying about reciprocal links being tracked. A service called 3 Way Linker (http://www.3WayLinker.com) is one of several that do this nicely and affordably.

It's very simple and really pretty ingenious. Here's how it works Site 1 links to Site 2. Site 2" links to Site 3. And Site 3 links to Site 1 forming an indirect chain of 1 way links.

That's all for now. Good luck!
About the Author
Back in 93 Dave Radovanovic ensconced himself as a Web designer in New York. With fifteen years on the Internet he is the owner of WhatsTheBigIdea.com. Beyond Web, David is amidst the top graphic designers in New York.
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