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Can Sending Business Christmas Cards Really Be Effective?

Aug 19, 2008
Will you be sending a business Christmas card to your clients this holiday season? You might be surprised at how effective one little card can be on your client relationships.

Business Christmas cards are an economical way to show appreciation and send your best wishes for the holiday season to current customers as well as to cultivate relationships with prospective clients. After all, business is all about relationships so anything you can do to strengthen or create them with customers is definitely good for your company. Your customers will feel valued and important knowing you took time out of your busy schedule to remember them at this special time of year.

There are several things to keep in mind when choosing and sending your personalized business Christmas cards:
  • Mailing List - Current clients should definitely receive a Christmas card since they have given you business over the past year. Past customers who may not have used your services recently might just reactivate their account with you once again after receiving your personalized Christmas card. Any prospective customers you have been dealing with will also be quite impressed if you remember them even though they haven't used your services yet - building relationships is the key.
  • Style - Selecting cards with generic phrases such as "Seasons Greetings" or "Happy Holidays" is suggested since your customer list probably encompasses various ethnic and religious backgrounds. Also, be selective about the picture or theme that appears on your cards. Make sure it's tasteful for everyone. The last thing you would ever want to do is offend any of your customers. Depending on your type of business, there might even be cards that fit your specific industry. Lastly, make sure you select a high quality card since it will be representing your business.

    Calendar greeting cards are also an excellent option since they can be displayed year round by your clients in their office both as a handy calendar and also as a constant reminder of your company throughout the year.
  • How to Personalize - Ordering your personalized business Christmas cards from a printer will make your company imprint look professional. Adding your handwritten signature near the imprint on the cards is also highly recommended. You might even want others in your business to sign the card if they also work closely with that customer. Another nice personal touch is handwriting a personal message addressed directly to the recipient inside their card.
  • Addressing Envelopes - Make sure your list has the current mailing address and proper contact person. Use titles such as Ms. and Mr. when addressing the envelopes. It is preferred that the addresses be handwritten versus having computer generated labels. That extra touch can make quite an impression.
  • Insert - To give your current and prospective customers something they can keep after the Christmas card is discarded, be sure to insert at least one of your business cards. This will serve as a handy reminder for them to keep at their desk all year round.
Finally, be sure to purchase and mail your personalized business Christmas cards early so they don't get caught up in the holiday mail rush at the Post Office. Being prompt with your cards will also make a positive impression on your customers.

Customer relations should be reinforced all year long, but reaching out to your customers during the holiday season is especially important. It's the season to be grateful for the relationships of the past year and to send best wishes for a successful new year. Business Christmas cards provide the ideal, cost-effective way to stay in touch with clients during the holiday season.
About the Author
Sara Haese owns www.PrintedCreations.ccholiday.com where you'll find an extensive selection of quality business Christmas cards that can be personalized with your company name. Styles come in a variety of themes and prices.
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