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Real Estate Lead Generators; Business Building Ideas Are All Around You

Aug 17, 2007
When I first got licensed to sell real estate I was about as clueless as they come, but what I lacked in knowledge and ability I made up for in desire to learn and willingness to learn. So, I went to school after finishing real estate school.

No, not a school with a sit down classroom, but school in the sense that I started asking questions of veteran agents and watching what they did and said. I turned off my mouth after a while and opened up my eyes and ears and learned more doing that than I did while getting licensed.

For example, I learned that Real Estate Lead Generators abound, and everyday I was presented with opportunities that had I not been tuned in to pay attention to would have gone overlooked.

Here's a case in point with respect to business cards. I don't remember exactly how many business cards came with my first order, but I vaguely remember it being 500-1,000 cards. A year later I still had most of them. It was the craziest thing that I could have done!

Think about it! Instead of making it a point to give them away as fast as I could I was actually rationing them out like I didn't want to unload them.

Don't make that mistake! Business cards are great real estate lead generators and should be given out as freely as you would a glass of water to a thirsty person. And that's just what real estate prospects are. Thirsty to make real estate transactions with real estate agents sharp enough to recognize the opportunities.

Admittedly, I wasn't too sharp back then, but as I got smarter I realized the value of handing 3-4 business cards to everybody I came in contact with-and I mean everybody; my kids teachers, my doctor, your doctor, the school crossing card, my mechanic, dentist, etc.

And then there were the scores of counter tops that I encountered everyday. Grocery store counters, dry laundry counters, fast food pickup counters, counters where I paid the cable bill, bought computer stuff, book counters, etc.

Oh, and less I forget I must have passed by hundreds of billboards without placing one business card, real estate flyer or anything else on it. My stomach still knots up when I think of all the money those wasted opportunities cost me.

But like I said, I'm a lot smarter now (okay, so maybe I'm just older) and can pass on some pearls of wisdom to you so that you can avoid some of the mistakes I made. For example, some other real estate generating ideas include:

Real Estate Leads from Contractor and Home Builder Shows.
Real Estate Contractor and Home Building shows are becoming extremely popular among folks who are looking to build their home or are considering having one custom-built themselves. Getting Real Estate Leads from them is a great a strategy that's easy to implement.

Real Estate Closing Gifts; Small Gifts That Lead To More Referrals and Sales.
Many Real Estate Agents think of real estate closing gifts as something that should be given to the home buyer by his or her close family and friends. The gift serves as an accolade for the person's accomplishment. You can design them yourself if you're the creative type, or simply go out and buy one from your local shopping mall.

Free Website Content; Using Free Content To Generate Leads.
Everything you need to know to build a realtor web site and generate leads is available on the Internet, much of it free to little cost-including website content! In fact, some of the best real estate information I've read has been free, and although locating quality free content for publication and turning them into HTML to publish on your web site each week involves a great deal of time and effort it can be worth the effort.

I could go on and on, but it all comes back to the notion that real estate lead generating ideas are around us all day, everyday. If you pay attention to them you can work them to your advantage, but if you impose your will with them you can dominate your market like no other agent in your community.
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