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Marketing Through Multilevels

Aug 17, 2007
Network marketing, also called multi level marketing, is not for everyone. It can be very fruitful for those who are lucky enough to find a legitimate firm, and for those who have the gift of gab. Shy folks, or those whose circle of friends and family is small, or those unwilling to sell to their inner circle, might not be happy as a network marketer.

Network marketing begins with the help of folks you know. Avon, Mary Kay Cosmetics, Longaberger Baskets, Tupperware and Discovery Toys are all examples of multi-level marketing firms. New distributors of each start their sales campaign with friends and family and a close circle of co-workers and whomever else they know personally and to whom they can solicit sales of their product.

The reason network marketing has gotten a bad name in the past is that there were fraudulent pyramid schemes that provided a sumptuous living for those who started the scheme with little money left over for additional distributors.

With a legitimate network marketing firm, however, this home based business can be rewarding both financially and personally. Most MLM firms are businesses that offer distributors repeat customers, as they sell products that consumers use over and over again throughout their lifetime.

Many people who start out as distributors with legitimate network marketing firms fail because they don't realize how much of the business is outside sales, and because they aren't committed and self-motivated enough to put in the long hours it takes up front to get the business going.

To be successful in network marketing you need great training and ongoing support. You need products or services that the average person needs and wants and will use time and time again. These products should be consumable and have their own unique offering.

To be successful in network marketing you also need a mentor, someone experienced in the product and industry who will give you tips when you first start out and guide you along the way. This person should be there to encourage you when the road gets bumpy too.

The most important part of your success in multi-level marketing is the training. Sales skills including good closing skills are essential. Many people can get their foot in the door, create the relationship with the consumer that sets up the trust, but cannot ask for the sale. They just can't close - especially with personal acquaintances. This is where training comes in. Listen to others who have been there and succeeded. Read books, attend seminars, sign up for courses, practice on your friends. Learn how to close that sale. It's the most important sales tactic you'll ever learn.

Before you decide on a particular network marketing firm and product, find out about their training. Determine if they'll teach you how to sell their product, and if there is additional training later as you find particular stumbling blocks or new products are introduced. The answer to these questions should be an important factor in the decision you make on what firm to join
About the Author
Dustin Cannon is owner of JustArticlesVIP.com and writes on a variety of subjects. To learn more about this topic Dustin recommends you visit:
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