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Mistakes to Avoid With Trade Shows

Aug 19, 2008
Getting ready for a trade show takes a lot of work. There is figuring out who is going to represent the company, what the booth is going to look like, and deciding what promotional business gifts are going to be taken out to give to people. But there are some mistakes that people make when they are choosing promotional business gifts for a trade show.

Here are some mistakes that you should avoid when you are getting ready for a trade show and choosing promotional business gifts.

1. Buying promotional business gift based on their price

This is one of the biggest mistakes that people made. If they have a budget of a $1.00, they tend to buy the less expensive version of a high quality item instead of the best quality item that can be bought for a dollar.

One of the biggest things that people forget about is that just because an item costs more than another it doesn't mean that the quality is better.

Everyone has had an item that hasn't been up to par, even when they spend more money on something . The rule of thumb is this: Don't buy inexpensive when you are shopping.

2. Ordering products too late

Another big mistake that people make is that they order their items too late. When you wait until the last minute to order your promotional business gifts for a trade show, you end up paying extra money so that the items are ready and sent to you in time.

It's important to remember that customized items take time to produce and ship. Realistically you should allow a total of twenty days to be safe. There are one to two days for the art preparation, five to ten days for production, and one to five days for the shipping.

3. Thinking that the trade show is over

When the trade show is over, people think that it's over completely. But when companies get in contact with the people that they met during the trade show and remain in contact with them, they get good results.

Contact can be made through a postcard, a phone call, setting up an appointment, or mailing a catalogue, but the important thing is to keep the leads nice and warm.

4. Not having a variety of gifts

When a company brings only one type of printed business gift to a trade show, they are making a huge mistake. They should think about the possible customers that they are going to be in contact with and plan their printed business gifts accordingly.

Promotional business gifts are items that can make or break a trade show's success. When you are looking for gifts to take with you, make the right decisions and don't make the mistakes that are listed above.

If you avoid those mistakes, you will find that your trade show will be successful and that you will find yourself getting a lot of valuable leads through it. Avoid mistakes and be a success.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Promotional and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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