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Questions To Help You Choose Promotional Items

Aug 19, 2008
When you choose to add printed promotional items to your advertising campaign, you want to know that you are using your promotional items effectively. Here are some of the things that you can ask yourself to help you be sure that you are using the giveaways that you have effectively.

1. What are you looking to accomplish?

The first thing that you want to ask yourself is what goals you are looking to achieve. The items that you are giving away needs to help you to communicate, promote, make your company more memorable, and to help your company be more recognizable. But the thing to remember is that the premium as well as the message that it carries has an impact.

2. How are you going to select the premium items?

You need to figure out what items, from the hundreds of different printed promotional items that are available, are going to be best for your purpose. You have to figure out what your objective is for your company. Is it to enhance your company's theme? Is it to give someone a message? Or is it to educate the audience that is your target.

When you have a purpose, it's going to make the process of selection much easier. You can also consult a promotional specialist to help you select the effective promotional items.

3. Who is going to get the premium?

When you know who you are going to give the premium to, you are going to be able to figure out which premium would be best. A good idea is to have different printed promotional items to give out to different people. Some of the different people that you may want to give items to are prospects, general people who pass by, and key customers.

4. How does the item fit into your marketing theme?

One of the last things that you should ask is how it's going to fit into the theme of your marketing? The promotional items should have a message printed on it with the name of the company, the logo, and the company's phone number, along with a website address if applicable.

When you are looking for printed promotional items, keep these questions in mind and they will help you to make the right decisions when it comes to the items that you are going to give out.

Remember that personalized promotional items are something that helps your company go where it needs to go and do what it needs to do. They get the word out about your company and products, and help people to remember what your company is there for.

You want your printed promotional items to have a lasting impression and let people know that you had them in mind when you were choosing the promotional items that they were given. They should be useful and tasteful, and something that will give them a positive view of your company and products.

Printed promotional items can send a positive or a negative message to people. Make sure that your items are sending the right message.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Items and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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