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Rules Of Thumb For Corporate Gift Giving

Aug 19, 2008
Branded corporate gifts are an item that a lot of companies use for different reasons. They use them to show a client that they are appreciated, they are used to commemorate an employees accomplishments, and other reasons.

But there are things that a company should remember when they are choosing printed corporate gifts, whether the gift is for a client or an employee. Here are some guidelines that should be kept in mind.

1. Before you give out items to a client or a potential client, check and make sure that the company they work for is doesn't have a policy against the receiving of promotional corporate gifts.

2. You should never use a promotional corporate gift as a replacement for an expected raise for an employee, or for services that weren't up to par when it comes to a client.

3. It' s not a good idea to use promotional corporate gifts as a gift for a personal reason, because this may offend a client or an employee.

4. Always stick within your company's budget when it comes to giving out promotional corporate gifts. Just as you shouldn't give out gifts that your company is unable to afford, you shouldn't buy gifts that are inexpensive to save money.

5. Keep in mind that the gift that you choose should make the person who gets it feel good about the accomplishments that they have done.

6. If the gift that you are giving is for a holiday, make sure that you check the person's cultural or religious background. This will help you to avoid insulting a client and having uncomfortable situations.

7. When you choose to give a promotional corporate gift in person, you should check and make sure when the person will be available so that you are giving it to them at a time that is convenient for them.

Corporate gift giving is one of the best ways that you can show someone that they are appreciated. They are an item that is great for both clients and for employees. When you keep the rules of thumb that are listed above in mind when you are choosing the gift, you will find that people want to continue working for you and doing business with you. They help to show that you put thought into the printed corporate gifts that you have chosen and the person who is receiving them.

Promotional corporate gifts are an easy thing to give to people, when you think about their feelings. Think about the gifts that you have gotten personally from a corporation, whether it was as a client or as an employee, and how they made you feel. When you use this as a basis for doing your own giving of promotional corporate gifts, you will know that you made the right decision.

The important thing about promotional corporate gifts is the thought that goes into them. Is the gift something that shows someone how you really value them, or is it something that is going to make them feel worse? Know the answer to these questions before you choose the gifts for your clients and employees.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Corporate Gifts and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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