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Common Mistakes Made With Corporate Gifts at Trade Shows

Aug 19, 2008
When people are buying promotional business gifts to give away at trade shows, they sometimes make mistakes. These mistakes can hurt a company more than they can help it. Here are some of the common mistakes that people make when they are looking for promotional business gifts for trade shows.

1. Buying useless items

One of the biggest mistakes that companies make is buying cheap items that people are just going to throw away. When a company is looking for something to hand out at trade shows, they should look for items that people are going to use. After all, the more people use the promotional items that a company gives them, the more they are going to be reminded of the company.

If a company gives out items that people are going to throw away five minutes after they are given them, they are simply throwing money away. Choose items that people are going to use and that they are going to use often. This is sound marketing strategy and will help the money that is spent on promotional business gifts much more worthwhile.

2. Giving items out to everyone

Something that companies don't keep in mind when they send a representative to a trade show is that not everyone there is going to do business with their company. Therefore, they give out items to everyone who comes by their booth. This is a common marketing strategy, but not a very smart one.

A good idea is to keep the promotional business gifts that you are giving out behind the booth out of sight. This way, people who are truly interested in what you have to say are going to stop, and you can give them something after you talk to them.

Another good idea is to have items that are incentive items for people who place an order or sign up for an account. Give the inexpensive items to people if you want, but save the better quality promotional items for people who are ready to do business.

3. Forgetting all about current customers

Even though a lot of companies are very good when it comes to trade shows and the promotional items that they are going to give out, they forget about one of the most important things that printed business gifts can do - build loyalty with customers. It's important to use some of the advertising budget to retain current customers instead of using it all to get new customers.

One of the biggest reasons why customers leave a company is that they feel as if they are no longer appreciated as a customer. Instead of concentrating all on the new business that your company can get through printed business gifts, pay attention to your current customers and let them know that they are appreciated.

These are just a few of the common mistakes that companies make when they are preparing for trade shows and buying printed business gifts for them. When you know the mistakes that are common, you can avoid making them altogether.
About the Author
Matt Franks is director of Fluid Branding, the UK's largest supplier of Promotional Corporate gift and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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