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Three Things to Remember With Promotional Items

Aug 20, 2008
When a company is thinking about buying printed promotional items to step up business and get more orders, there are a few things that they should keep in mind so that they are aware of what the truths are behind promotional items. We'll go over some of these truths so that people are informed and can use that information accordingly.

1. Quality - One thing that people don't take into consideration that quality is very important when it comes to printed promotional items. When s customer gets a promotional item from a company that is of low quality, they are going to think twice about dealing with that company.

It's a good idea to get some samples of the products that you are going to be given out for promotion so that there aren't any surprises. Look at it with a critical eye and make sure that there aren't any defects or things that customers are going to notice.

2. Promotion and information go hand in hand - A lot of companies only put their company's name or logo on the their printed promotional items, but that is not nearly enough. Yes, it tells people who the company is but how do they get in touch with them?

It's better to put a website address or a phone number on the Promotional item as well so that they know exactly how they can get in touch with you.

3. Stick with items that are related or useful - It's true that most of the printed promotional items are going to be useful to an extent, but when you offer items that are related to the business or the products that it sells you will find that people buy more. For example, if you are promoting a sporting goods store, you can think about offering printed headbands and wristbands for promotional items.

It's important to look at printed promotional items as an extension of your business instead of just being an advertising gimmick. You want to know that the printed promotional items that you are going to be giving out to people are going to make a lasting impression and they are going to want to deal with your company. When you remember the three tips that are listed above, you will know that people are going to come back.

Being smart with your corporate promotional items means that you are going to check out the quality of the items before you hand them out to customers, that you are going to add something to your items other than your name and logo, and that you are going to look for items that are related to your business or useful.

You want to show your customers that you are concerned about quality and about their needs, that you aren't just giving out items in order to make a sale. When you pay attention to detail, it will show people that you are thinking ahead and that you are doing what you want to do in order to make sure that your customer's needs are met.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Items and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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