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Shock Discovery! Network Marketing Success Depends On The Customer!

Aug 20, 2008
For many network marketers the search for new leads is often emphasised to the exclusion of all else. However, it is important to understand that the most successful network marketing entrepreneurs concentrate a larger proportion of their time on maintaining a good relationship with their customer base. They know that there is a link between closed sales and a profitable business which correlates to the connection that exists between customer relationship management and network marketing success.

The fact is that a successful network marketing business is almost always one that concentrates on customer relationship management because success in that field is something that will yield results over time no matter what the market does. Although customer relationship management is a widely applicable concept, practical application of the concept will also vary greatly from one network marketing business to the next.

Although each network marketer will need to develop a relationship management strategy to suit his or her own particular business, there are also some aspects of customer relations development which are similar to all businesses. These similarities would be a good starting point for you to begin considering how to get to know your customer base especially if you are uncertain as to whether or not you really are making the most of your network marketing business with respect to building, maintaining, and deepening relationships with your customers.

Here are some pointers, then, to developing a better relationship with your customer base, which, in the case of the network marketing industry, may be either product purchasers or your network or down line.

1. Perhaps the most important practice that you need to implement is to keep a record of customer contacts. That should be an extension of the tracking procedures you already have in place to keep tabs on how your different advertising and publicity campaigns are performing. By keeping a record not just of how many customers a particular campaign yielded, but also who those customers were you will get a much better picture of your market. In turn, that will give you a clearer idea as to how to deal with your customers and manage the relationship you have with them from the point of first contact. When, where, and why did the customer - or potential customer - first make contact with you?

2. Next you need to ask yourself what it was that made your product or network marketing business attractive enough to the individual to generate a response or a sale. Check your sales material to see what the words and phrases were that you used and the idea you were trying to get through, and in so doing you will discover which need of your customer you addressed on that day.

3. Once you have identified the need that the customer believed your product or network marketing business could fulfil, it would be advantageous to become familiar with your customer's time schedule. For example, if you know that your customer will be spending the summer with his or her children and if there are three months left until the first day of summer vacation, you will have just formulated your actual window of opportunity for closing the deal and introducing another candidate to your down line! Work with the time frame provided and help your customer understand how she or he can best utilize this time frame in order to achieve the desired goal.

4. The way to find out about the customer is to ask! Do not be shy. Just ask! From the start of your relationship with your customer you should be maintaining regular contact at the very least by email. You may automate the process by writing a series of letters and loading them into an auto-responder, or you may find it better to tailor each message to a particular customer. Either way, your communication should encourage feedback via questions. You need to engage with your customer in a friendly manner and find out which objections, if any, the customer has, what constrains them, what concerns them, and what little push or incentive you could provide in order to make the customer close the deal.

A successful network marketing business relies on customer relationship management more heavily than is often realized. If there is no follow-up on the part of the network marketer then the customer will swiftly go cold and lose interest. It is a fact that most people do not buy the first time they see an offer. Following up on your potential customers is vital if you are to increase your sales results. Thus, while the hunt for lead will almost certainly continue to take over the lion's share of the average network marketer's attention, it is the network marketer who focuses on developing good customer relationships who will build a successful business in the long run.
About the Author
David Hurley writes articles on a variety of subjects. For more information about Internet success strategies, sign up to his free Internet marketing tips newsletter at: Grasp-The-Nettle.com.
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